Mitsubishi News & Notes February 2020
Mitsubishi Motors announces best annual sales since 2007
In January, Mitsubishi Motors North America (MMNA) announced it had closed the 2019 calendar year with its best annual sales performance since 2007.
With 121,046 vehicles sold, total calendar year 2019 sales represented an increase of 2.5 percent over 2018. This performance marks the seventh consecutive year of annual sales increases for the brand, and the third-straight year of sales over 100,000 vehicles.
To learn more about the sales successes in 2019, please click here.
Mitsubishi Motors brings its “Small Batch, Big Impact" charity initiative to 2019 Mitsubishi Motors Las Vegas Bowl
The 2019 Mitsubishi Motors Las Vegas Bowl (MMLVB) matchup ended with the Washington Huskies defeating the Boise State Broncos in the final football game ever played at historic Sam Boyd Stadium. But another matchup that took place during the game had an even longer lasting effect on Southern Nevada.
MMNA and Ally Financial partnered with former San Diego Chargers lineman, and current Las Vegas resident, Tony Berti and his wife Nikki to support the valuable work of their Goodie Two Shoes Foundation. During a special halftime presentation MMNA and Ally presented the Goodie Two Shoes Foundation with a brand-new 2020 Eclipse Cross “Community Utility Vehicle," a full load of new socks and a check for $10,000.
Goodie Two Shoes is the primary charity partner of the MMLVB and provides disadvantaged children, and other children in crisis, with new shoes and socks, as well as other items deemed essential for good health and positive development, across the Las Vegas area.
The partnership is a continuation of MMNA's new corporate social responsibility initiative, known as "Small Batch - Big Impact," under which the company and its dealer partners plan to redefine the term "CUV" to mean "Community Utility Vehicle". The CUV program is creating a series of vehicle loans to small nonprofits to help support local communities.
To learn more about the fantastic nonprofit work that Goodie Two Shoes will be doing with its Eclipse Cross and MMNA's CUV program, please click here.
DENDO DRIVE HOUSE bi-directional charger recognized as a HIVE 50 Innovator
The innovative bi-directional home charging solution DENDO DRIVE HOUSE (DDH) was recently recognized as a HIVE 50 Innovator by Hanley Wood Magazine at its fourth-annual HIVE conference in Austin, Texas.
The award honors companies that emphasize strength, functionality, and beauty within the building and construction industries. The 2019 Hive 50 award list recognizes people, products, and processes that are leading the charge to inspire creativity, improve performance, and explore better ways to build.
DDH, developed by Mitsubishi Motors Corporation (MMC) in Japan, is a packaged system consisting of a battery electric vehicle (EV) or plug-in hybrid electric vehicle (PHEV), a bi-directional charger, solar panels, and a storage battery that is designed for home use.
To learn more about the HIVE awards and DDH, please click here.
New executive leadership appointments announced at MMNA
In November, MMNA welcomed Katherine Knight as the company's new Vice President and General Counsel. Knight will oversee all litigation and corporate strategy pertaining to product liability, class action lawsuits, regulatory affairs and dealer franchise agreements for MMNA.
Knight brings extensive experience in private and corporate practice, serving for several years as external commercial and business litigation counsel for a variety of large corporations, including Nissan North America, Inc. To learn more about Knight and her background, please click here.
Additionally, Cason Grover was recently appointed as Director, Product Planning. In this role, Grover will be responsible for all short and long-term product planning strategies to maximize customer interest, purchases, and satisfaction levels across the brand's lineup of vehicles in the critical North American market. Grover joins MMNA from Hyundai Motor America, where he worked for more than seven years.
DEALERSHIP AND CUSTOMER SERVICE NEWS
New dealer partners join expanding Mitsubishi retail network
MMNA recently welcomed Charlie Obaugh Mitsubishi and Rosenberg Mitsubishi into its expanding U.S. dealer network. These additions are part of MMNA's ongoing efforts to reinvigorate and redefine the brand in the U.S., which includes tapping into markets where Mitsubishi has traditionally been under-represented. The brand added 36 new dealer partners in calendar year 2019.
2020 Mitsubishi Outlander wins Kelley Blue Book 5-Year Cost to Own Award
This month, MMNA announced the 2020 Outlander received a Kelley Blue Book 5-Year Cost to Own Award in the three-row Mid-Size SUV category for the second consecutive year. The award recognizes new vehicles with the lowest projected ownership costs over a five-year period of operation.
The 2020 Outlander was selected by Kelley Blue Book for its unbeatable combination of capability, safety, dependability and convenience, all in an award-winning package.
To learn more about the award and the 2020 Outlander, please click here.
2020 Mitsubishi Eclipse Cross receives overall 5-Star safety rating
The 2020 Mitsubishi Eclipse Cross recently received a 5-Star Overall Safety Rating, from the National Highway Traffic Safety Administration (NHTSA), the highest-possible overall safety rating possible. NHTSA's New Car Assessment Program (NCAP)1 has set the standard for vehicle safety ratings for more than 30 years. Both the front-wheel drive and all-wheel drive variations of the 2020 Eclipse Cross received an overall 5-Star ratings.
To learn more about the unique combination of style, safety and capability offered in the Eclipse Cross, please click here.
Mitsubishi Mirage and Mirage G4 honored with 2020 Certified Pre-Owned Value in America award by Vincentric
There's no better value than a new Mitsubishi Mirage, unless it's a pre-owned one. The Mirage's strong value proposition was recently recognized by Vincentric, which honored the 2017 Mirage and Mirage G4 with the 2020 Vincentric Best CPO Value in AmericaTM awards in the subcompact hatchback and subcompact segments, respectively.
Awarded by Vincentric, a provider of ownership and cost data, knowledge, and consumer insights to the automotive industry, the awards recognize the vehicles that offer the best value in every market segment over the past five model years.
To read more about the unbeatable combination of value and reliability that Mirage offers consumers in a compact package, click here.
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1. Based on ratings by the National Highway Traffic Safety Administration evaluation for the 2020 Eclipse Cross: https://www.nhtsa.gov/vehicle/2020/MITSUBISHI/ECLIPSE%252520CROSS/SUV/FWD