Mitsubishi News & Notes August 2019
Mitsubishi Motors announces relocation of U.S. headquarters to Franklin, Tenn.
Mitsubishi Motors North America, Inc. (MMNA) announced at the end of June that it would relocate its corporate headquarters from Cypress, California, to Franklin, Tennessee, a suburb of Nashville. The move comes as part of an ongoing plan to reinvent every aspect of Mitsubishi Motors in the U.S. – from corporate leadership to dealer partners to every touchpoint in a customer's relationship with their vehicle – and will sharpen the company's focus on future growth and innovation.
The company chose Franklin as its new home because it offers a business-friendly climate, a rich pool of skilled workers, as well as great quality of life and affordable cost of living for team members.
To learn more about the corporate relocation and upcoming changes to the Mitsubishi Motors brand in the U.S., please click here.
MMNA hosts first job fair to support relocation to Franklin, Tenn.
As Mitsubishi Motors looks to redefine every aspect of its business and go-to-market strategy in the U.S., the company is actively recruiting for more than 150 open positions in the Franklin, Tennessee area. These positions include opportunities in nearly every department and discipline within the company. Human Resources representatives, as well as executives and hiring managers, will be meeting interested candidates next Tuesday, August 27 and Wednesday, August 28 at the company's temporary home in Franklin.
DEALERSHIP AND CUSTOMER SERVICE NEWS
Lewisville Autoplex Mitsubishi debuts upscale new global dealership identity program in the U.S.
In July, MMNA announced the completion of Lewisville Autoplex Mitsubishi, the brand's first ground-up all new U.S. dealership featuring Mitsubishi Motors' new global dealer visual identity program.
Based in Lewisville, Texas, and owned by local businessman Doug Baum, Lewisville Autoplex Mitsubishi boasts 37,000 square feet of space, and is one of the largest dealership footprints in the MMNA dealer network. The modern high-end design points to the overall direction of the brand moving forward in the U.S.
To learn more about the visual identity program and the coming changes to the Mitsubishi retail experience across the U.S., please see the full press release here.
New Dealers Join Expanding Mitsubishi Dealership Network
In August, MMNA welcomed Platinum Mitsubishi and Johnny Legends Mitsubishi into its growing U.S. dealer network. Located in Mechanicsburg, Pennsylvania, and Las Vegas, Nevada, respectively, the two newest dealerships are part of MMNA's ongoing efforts to grow into previously untapped markets and increase the visibility and awareness of the Mitsubishi brand as it continues redefine itself in the U.S. The brand has added 34 new dealer partners over the last 18 months.
Odds and Ends
In June 2019, an original owner of a 2003 Mitsubishi Outlander who recently sold their car, wrote to the MMNA customer relations team to share their extreme satisfaction of owning their vehicle. Their Outlander accumulated more than 294,000 miles over the course of their time with the vehicle, a testament to the value, dependability and craftsmanship of Mitsubishi vehicles.
Mitsubishi Eclipse Cross Earns IIHS TOP SAFETY PICK AWARD
The Mitsubishi Eclipse Cross was recently recognized as a TOP SAFETY PICK winner by the Insurance Institute for Highway Safety (IIHS), when equipped with optional front crash prevention and specific headlights. The Eclipse Cross is the second Mitsubishi vehicle to have earned a 2019 IIHS TOP SAFETY PICK award, along with the 7-passenger Mitsubishi Outlander. Both these awards showcase the brand's unique offering of safe, stylish and capable crossover utility vehicles as it lays the foundation for continued growth in the U.S.
To learn more about the TOP SAFETY PICK rating achieved by the Eclipse Cross, please see the full press release here.
2020 Outlander PHEV Earns Overall 5-Star Safety Rating from NHTSA
The 2020 Outlander Plug-In Hybrid Electric Vehicle (PHEV) recently received top marks from the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP).
The Outlander PHEV received high marks all around, scoring four out of five stars in the overall frontal crash and rollover tests, while also receiving five out of five stars in the combined side crash ratings. The rating stands as a testament to Mitsubishi's commitment to offering customers the highest levels of safety, quality and capability in one unique package.
To learn more about the 5-Star Safety Rating from NHTSA, please see here.
What's New for 2020? Model Changes and Updates
For the 2020 model year, Mitsubishi Motors is focusing on greater value, more broadly available safety systems and more attractive and convenient technology across its lineup.
A full list of running changes and a model-by-model breakdown of upgrades for all Mitsubishi vehicles is available here.
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