Mitsubishi Motors welcomes Johnny Legends Mitsubishi to growing North American dealer network

CYPRESS, Calif. Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today announced the grand opening of the newest addition to its North American dealer network – Johnny Legends Mitsubishi in Las Vegas, Nevada.

Johnny Legends Mitsubishi joins the MMNA dealer network as the premier facility serving the greater Las Vegas Valley, and supports MMNA's ongoing goal to grow its dealer network into urban and rural markets. The new dealership also increases the visibility and awareness of the Mitsubishi brand as it continues to reinvent itself in the U.S.

"We are excited to welcome Johnny Legends Mitsubishi and join the growing network of Mitsubishi Motors dealers in the U.S.," said Pete Urso, dealer principal, Johnny Legends Mitsubishi. "We are proud to introduce the stylish and dynamic Mitsubishi lineup to the residents of the Las Vegas Valley, and will continue our tradition of offering the highest level of customer service to our valued clients."

In June, MMNA announced it would relocate its U.S. headquarters from Cypress, California to Franklin, Tennessee by the end of 2019. The relocation is part of an ongoing effort to reinvent every aspect of the Mitsubishi Motors brand and business in the U.S., from corporate leadership to dealer partners to every touchpoint in a customer's relationship with their vehicle. The company chose Franklin to take advantage of the area's business-friendly culture and deep pool of skilled workers as it recruits for more than 150 open positions across all departments.

Over the past 18 months, MMNA added 34 new dealer partners while also expanding its national field operations network from two regions to four, adding new offices in Florida and California to reinforce sales support for dealers. The Florida and California teams joined established operations based in New Jersey and Texas.

"We're continuing to expand our footprint and introduce our brand to new customers across the country, and the addition of Johnny Legends Mitsubishi is a critical step in that process," said Kiran Udeshai, director, western region, MMNA. "As we add new partners in markets, we continue to work diligently toward improving the shopping and ownership experience for customers across our entire North American dealer network."

Johnny Legends Mitsubishi is located at 6165 S. Decatur Blvd., Las Vegas, Nevada, 89118 and can be reached by telephone at 702-778-2600.

For more on Mitsubishi Motors and the dealer network, please visit media.mitsubishicars.com.

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.

About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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