eK X & eK Wagon Kei cars win RJC Car of the Year 2020

TOKYO – MITSUBISHI MOTORS CORPORATION (MMC) today announced that eK X (pronounced eK cross) & eK Wagon Kei cars have been selected as the "RJC Car of the Year 2020" run by the Automotive Researchers' & Journalists' Conference of Japan (RJC) after the final judging on November 12.

RJC highly evaluated the vehicles' comfort cabin, loading capacity as well as driving and eco performance, which have been improved by newly developed platform and powertrain. In addition, it recognized that eK X and eK Wagon reduce drivers' stress and have expanded Kei cars' capabilities by MI-PILOT*1—MMC's advanced safety system that can be equipped in those cars.

Following Eclipse Cross that received the RJC Car of the Year 2019, this was the third time that MMC won the award—the first winning vehicle was i Kei Car in 2007.

*1・・・Mitsubishi Intelligent-PILOT

eK X

 

eK Wagon

The 29th RJC Car of the Year was selected by RJC members from Japanese models launched in the domestic market during the period from November 1, 2018 to October 31, 2019. The selection committee chose six best models on November 1 before voting on November 12 to decide the award-winning models.

About Mitsubishi Motors

MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.

Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About Mitsubishi Motors North America, Inc.

Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

 

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For more information, please contact:
Public Relations Department
Mitsubishi Motors Corporation
Email: media.contact@mitsubishi-motors.com