Mitsubishi Motors unveils "Out Everything" print and broadcast advertising campaign for new Outlander Compact SUV
Mitsubishi Motors North America (MMNA) today announced a national advertising campaign to support the second-generation Outlander compact Sport Utility Vehicle, available for purchase this month. The campaign is boldly titled, "Out Everything" and illustrates for consumers how the generously equipped SUV outperforms and outclasses the competition as well as emphasizes the performance heritage of the company. The campaign follows the recently launched Outlander microsite http://www.outeverything.com, and will encompass print, online and broadcast outlets.
The Out Everything campaign kicks off with a 30-second television commercial taking the viewer from starting the car through its many performance and technologically advanced new features and finally onto the road. Consumers will see how the Outlander can OutStart, OutRev, OutMusic, OutManuever, OutHandle, OutPace, OutRun, and ultimately "OutEverything everything," all to the sound of a thumping music track that keeps the pace moving.
The commercial will air on national cable and spot TV in volume markets, running on popular cable networks such as A&E, Comedy Central, MSNBC, VH1, History, E!, Spike, Animal Planet, BRAVO and the Weather Channel.
The print campaign will appear in the November issues of Road&Track, Car & Driver, Autoweek, Motor Trend and Automobile magazines, and complements the broadcast spots with the "OutEverything Everything" tagline.
"In Mitsubishi advertising, the car and its unique features take center stage," said Mike Nash, director of advertising, MMNA. "And why not? The Outlander is in a class by itself. It's yet one more example of how Mitsubishi products deliver what our largest audience wants, a stimulating driving experience."
In addition to the print and broadcast campaign elements, consumers may also visit the Outlander microsite to view the 100 different key features of the vehicle as well as register for rewards points. Rewards points are earned online by logging into the site and participating in quizzes, watching videos or reading customer testimonials and are redeemable for prizes or sweepstakes entries. The Outlander Sweepstakes competition allows consumers to submit entries to win one of three prize packages: OutThrillSeeker, OutUrbanExplorer or OutPostModernFamily. Each package includes an all-new 2007 Mitsubishi Outlander XLS and thousands of dollars worth of additional prizes and goods. Please visit http://www.outeverything.com for more details, including rules and regulations.
Mitsubishi's national advertising agency, BBDO, developed the new campaign with online elements created by Organic, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 540 dealers.
