Mitsubishi Lancer wins AutoPacific 2009 Vehicle Satisfaction Award
For the second consecutive year, the Mitsubishi Lancer has won AutoPacific's prestigious Vehicle Satisfaction Award (VSA) in the compact car segment. Owners of 2009 Lancer rated their cars higher overall than did owners of other worthy competitors like the Honda Civic and Toyota Corolla.
The versatile Lancer strongly scored in such categories as: image and exterior styling; safety; and vehicle dynamics, which include fun to drive, handling, braking, power and acceleration. According to AutoPacific, "Lancer is great to look at and a blast to drive."
AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck and reflects the opinions of consumers nationwide.
"Awards and accolades from the industry are nice, but the highest praise of all is when our Mitsubishi family of owners gives us top-in-class satisfaction marks," said Shinichi Kurihara, president and CEO of Mitsubishi Motors North America. "We're pleased people are finding that the Lancer delivers the right blend of performance, stunning design and value."
AutoPacific has conducted this industry research since 1997. "Vehicles that score highest in AutoPacific's Vehicle Satisfaction Awards have hit the mark delivering value and satisfaction with their buyers by performing well in 48 separate categories that measure the ownership experience," says AutoPacific President George Peterson.
The Mitsubishi Lancer is available in three levels of trim and driving dynamics - DE, ES and the sport-tuned GTS - starting at a price of $13,990. The GTS is equipped with a new 2.4-liter 168 horsepower aluminum DOHC MIVEC 4-cylinder engine. For further driving pleasure, there is the 237 horsepower Lancer Ralliart and the ultimate performance Lancer - the 291 horsepower Lancer Evolution. And for 2010, a Lancer Sportback version will be available. For more information about the Lancer, visit www.mitsubishicars.com
About Mitsubishi Motors North America
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 480 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
About AutoPacific
AutoPacific is a future-oriented automotive market research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
