Yamaha Confirms Automotive Audio Integration Into North American Market

BUENA PARK, Calif., Feb. 6, 2025 – Yamaha Corporation (hereafter, Yamaha) confirms its partnership with Mitsubishi Motors North America, Inc. (MMNA) as part of the upcoming debut of the refreshed 2025 Mitsubishi Outlander, set for full unveiling in February 2025. The new Outlander features enhancements inside and out, highlighted by a premium audio system developed through an innovative collaboration with Yamaha.

In this groundbreaking partnership, Yamaha renowned audio experts have joined forces with Mitsubishi Motors' engineers to develop two premium in-car sound systems specifically for the company's flagship vehicle in the North American market. This marks the first time Yamaha has created a bespoke in-car audio system for a North American market vehicle, underscoring the significance of this collaboration.

However, this is not the first time Yamaha has partnered with Mitsubishi Motors. Internationally, in October 2024, Yamaha Japan also debuted Yamaha-branded audio systems in the home-market Mitsubishi Outlander, following its initial integration with Mitsubishi's XFORCE back in 2023. While the XFORCE is primarily available in the ASEAN region, this second venture will be featured in all 2025 Outlander models sold globally.

"We want to deliver excitement with a sound that impresses the driver's heart and brings them closer to the artists. Yamaha respects the artists' sounds, so we articulately craft the bass, mid and high ranges. We innovate to deliver a heart-stirring moment in the cabin," says sound-meister Tomokazu Hikida.

MMNA will share more details about the 2025 Mitsubishi Outlander, including extensive feature updates and specifications, during the vehicle's official North American debut in mid-February 2025.

Yamaha will continue to deliver high-quality Yamaha-branded automotive audio products through our ongoing partnership with Mitsubishi Motors.

To learn more about the Yamaha Automotive Sound system, please visit: https://device.yamaha.com/en/automotive_sound/

Japan Contact: 
Tetsuma Jimbo
Yamaha Corporation of IMC Business Unit
tetsuma.jimbo@music.yamaha.com

US Contact:
Diana Moeck
Yamaha Corporation of America
Manager, Public Relations
dmoeck@yamaha.com 

ABOUT YAMAHA
Yamaha Corporation of America is the largest subsidiary of Yamaha Corporation, the world-leading music and sound company based in Hamamatsu, Japan. The Yamaha team is committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted, award-winning products for your entire musical journey, including pianos, brass instruments, woodwinds, strings, electronic keyboards, guitars, drums and professional and home audio equipment.