• First retail sales Gallery dealership to be located in Antioch, Tenn., southeast of downtown Nashville, in a partnership with Murfreesboro, Tenn.-based City Auto Mitsubishi
• Ground-breaking of renovations to begin August 2025; grand opening in Q1 2026
• As part of the brand’s “Momentum 2030” U.S. business plan, Gallery dealerships will modernize the retail sales experience, support brand awareness, enhance customer experience and present Mitsubishi Motors in a modern and approachable manner
• New Gallery dealerships will expand exposure and awareness for Mitsubishi Motors and local dealers alike
• Gallery dealerships will be showcase stores in high-traffic areas, owned and operated by existing Mitsubishi Motors dealer partners as an extension of their existing sales facilities

FRANKLIN, Tenn., Aug. 13, 2025 – In May 2024, Mitsubishi Motors North America, Inc. (MMNA) outlined its North American-focused five-year business plan, dubbed Mitsubishi Motors Momentum 2030. The plan outlines the company’s business and product plans that start immediately and run through fiscal-year 2030, touching on nearly every aspect of business – new vehicles, new technologies, new dealerships, new ways of going to market. The goal is to increase awareness, increase choices, increase access for shoppers, and, ultimately, to increase the number of vehicles MMNA sells in the U.S.

Momentum 2030 is defined by four key points:

• A path to electrification
• A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
• A path to a modernized retail sales model
• A path to network expansion and sales growth

Mitsubishi Motors' first retail sales Gallery dealership

While each aspect of this plan will change the way MMNA does business, and the ways both new and existing customers will interact with the company, one of the most visible is new Gallery dealership model, point three on the list above. Today, MMNA announced that the first of these Gallery dealerships will open in the first quarter of 2026, in a new retail development in Antioch, Tenn., southeast of Nashville. The facility will be located at 4230 Century Farms Terrace, Suite 106, in Antioch.

“Mitsubishi Motors is on the cusp of a full brand-wide reinvention in the United States, with our Momentum 2030 roadmap charting our path forwards,” said Mark Chaffin, MMNA president and CEO.  “One of our strengths is that we are both small and nimble, enabling us to make fast decisions and pivot quickly as necessary. But our small dealer-network across the U.S. limits our ability to grow our share and sales volume.”

“I often receive letters from customers saying they saw our car on the road, that they love the design and love the value proposition we offer, but have no Mitsubishi dealer partner nearby to make a purchase.” Chaffin continued. “In my mind, we are underrepresented with a presence in about one-third of the new-car markets across the U.S. By 2030, I would like to see us represented in over half of the U.S. sales markets. Our Gallery dealership program is key to not only achieve that growth in volume, but also to raise the experience to better meet shoppers’ expectations in a modern, busy retail world. The Gallery dealership program is key to introducing customers to our vehicles in a welcoming, surprise-and-delight way.”

The Gallery dealership model will be a partnership between MMNA and local dealer partners around the U.S., located in high-traffic, multi-use areas such as retail-heavy areas, mixed-use commercial/retail areas and shopping malls. It is expected that once this proof-of-concept model is completed, other Mitsubishi Motors dealer partners from around the country will pursue their own Gallery dealerships.

MMNA will be the first non-luxury, mass-market brand in the U.S. to open a facility of this type. Common with luxury marques, these Gallery dealerships present the brand and its vehicles in a no-pressure, inviting and open format, encouraging shoppers to research and explore the brand. The Gallery model’s relaxed experience also lends itself to a unique and innovative way to buy a new Mitsubishi as well, with vehicles stored and sourced from the operating dealer-partner’s main sales facility, doing away with the need to store large numbers of vehicles at this location.

This initial facility will be developed in partnership with Murfreesboro, Tenn.-based City Auto Mitsubishi. The City Auto team will provide highly trained brand specialists for the facility, personnel who are knowledgeable with Mitsubishi Motors vehicles and the company’s in-car technology and brand history, and can help navigate the entire shopping process from discovery through to final paperwork necessary to complete a sale.

Century Farms is a 300-plus-acre mixed-use master-planned development incorporating retail, office and entertainment options, located at of Exit 60 from Interstate 24. The development is currently home to a Tanger Outlets mall and Nashville Soccer Club’s practice facility, and is slated to add Whataburger, Chick-fil-a, In-n-Out and four hotels.

In separate announcements recently, also as part of the Momentum 2030 plan, MMNA confirmed a new mild-hybrid powertrain for the 2026 Outlander, an updated and revised 2026 Outlander Plug-in Hybrid, the debut of an all-new battery electric vehicle in summer 2026, and the beginning of a joint study with Nissan Motor Co. to develop a new SUV for each brand that will be built in a U.S. Nissan manufacturing facility.

WARRANTY
Every Mitsubishi Motors vehicle is delivered with peace of mind through the brand's 10-year/100,000-mile powertrain limited warranty. Also standard on every model is a five-year/60,000-mile new vehicle limited warranty, a seven-year/100,000-mile corrosion/perforation warranty, five-year/unlimited-mile roadside assistance, and a 2-year/30,000-mile limited maintenance program¹.

For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
For more information on MMNA, visit media.mitsubishicars.com.

DISCLAIMERS

1. Powertrain coverage terms are from original in-service date and applicable only to original owner. Subsequent owners receive balance of 5-year/60,000-mile New Vehicle Limited Warranty. Roadside Assistance timed from date vehicle is first sold or put into use, whichever is earlier. Certain assistance and vehicle uses excluded. Limited Maintenance includes three oil and filter changes, three tire rotations, three multi-point inspections, and one cabin filter change within specified time/mileage windows. Not transferable to subsequent owner. Parts or services not redeemed within specified windows are forfeited. Certain restrictions apply. See retailer for complete details. References to time/milage limitations are to whichever occurs first.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA’s recently announced five-year business plan – “Momentum 2030” – outlines the brand’s mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.

According to Ipsos NVCS: 

• 96% of compact CUV owners who shopped for a Mitsubishi Outlander purchased one.
• 94% of subcompact CUV owners who shopped for a Mitsubishi Eclipse Cross purchased one.
• 97% of small CUV owners who shopped for a Mitsubishi Outlander Sport purchased one.
• 92% of plug-in hybrid owners who shopped for a Mitsubishi Outlander Plug-in Hybrid purchased one.

For more information on Mitsubishi vehicles, please visit media.mitsubishicars.com.

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