Mitsubishi Motors North America, Inc. - corporate programs

CHARITABLE GIVING AND VOLUNTEERISM

Mitsubishi Motors North America, Inc. (MMNA) contributes financial and in-kind support to charitable organizations throughout North America, and it backs programs that build leadership, support diversity and drive better choices behind the wheel and in the communities where Mitsubishi Motors employees work and live.

In conjunction with members of the U.S. Congress, the Mitsubishi Motors U.S.A. Foundation supports the "Unsung Heroines" to recognize women who have made significant contributions through non-profit organizations that improve the quality of life for others, as well as programs that promote workplace diversity.

Nearly one-third of charitable giving dollars support programs that reach a diverse audience and extend into communities that often go overlooked.

In 2003, Mitsubishi Motors sponsored leadership programs that directly benefited more than 3,500 inner-city youth by providing them with fun, sports-centered, after-school sports programs that develop self-esteem, confidence and life skills. Financial support was provided to NAACP and Rainbow/PUSH for academic scholarships. Additionally, ongoing partnerships with the Congressional Black Caucus Foundation and the Congressional Hispanic Caucus Institute helped to support Emerging Leaders Forums and Youth Workshops. These programs provide leadership training to today's youth so they may become tomorrow's leaders and affect change on issues impacting their communities.

Reaching millions of people, traffic safety messages were delivered through Mitsubishi Motors sponsored programs such as Pasa Las Llaves (Pass the Keys) and Operation Cool. These programs are designed to educate people about the dangers of impaired driving - Pasa Las Llaves is targeted to Latino communities in 10 cities. Operation Cool, meanwhile, is targeted to 10,000 high-school seniors in Central Illinois.

The company's nearly 4,800 employees consistently demonstrate a high level of support for their communities by contributing time and resources to hundreds of activities and organizations organized by MMNA, or on their own initiative. In Central Illinois, where the Manufacturing Division is located, employees and their families volunteer thousands of hours to more than 200 charitable organizations. Company-sponsored blood drives with UAW Local 2488 lead contributions to the Red Cross, and programs with homeless shelters, food bank, Habitat for Humanity and others enable employees to use their time and talents on behalf of others.

In Cypress, Calif., where MMNA is headquartered, the Mitsubishi Volunteer Program (MVP) initiates a dozen programs that enable employees to become involved helping children and families. In 2003, employees raised the equivalent of nearly 90 tons of food for Second Harvest, a national food bank, which MVP has supported for 14 years.

MMNA also provides dozens of pre-production vehicles and trial vehicles to vocational schools, fire departments, universities and public safety agencies in Illinois and California to help promote safety training and education.

MITSUBISHI MOTORS U.S.A. FOUNDATION

Since 1998, when the Mitsubishi Motors USA Foundation was established, 31 grants have been awarded to organizations that are making a difference in the lives of others. Award recipients include Catalyst, the Leadership Conference on Civil Rights, the Public Leadership Education Network, and the United Negro College Fund (UNCF). Since 2001, Mitsubishi Motors has partnered with the UNCF to create a scholarship program at their 39 colleges to recognize students who are leaders in their communities.

In addition, since 1998, the Foundation has recognized 26 outstanding women in 15 states for their commitment to their communities and their many contributions to improving the lives of others. Members of Congress have selected these women leaders as "Unsung Heroines," honored by the Foundation at an annual awards ceremony in Washington, D.C.

DIVERSITY LEADERSHIP COUNCIL

Reflecting the importance of promoting diversity and ensuring its strategic direction at the highest levels, executives from Mitsubishi Motors companies participate on the Diversity Leadership Council (DLC). Membership on the DLC includes the heads of key departments and programs, including Procurement, Franchise Development, Human Resources, Marketing, Corporate Communications, as well as members of local diversity committees. Members of the DLC work to ensure that diversity initiatives are coordinated throughout the company and are integrated with key business goals.

DEALER OUTREACH

Mitsubishi Motors' dealer candidate selection includes the grass-roots recruitment of women and minorities into our retail network to help establish a future base from which to build a diverse pool of dealer/entrepreneurs for the next generation.

MMNA has strengthened its partnership with the National Association of Minority Automobile Dealers (NAMAD). MMNA actively assists minority dealers and minority dealer candidates with free developmental training, to help them improve their knowledge base and/or dealership operations. Our goal is to assist minority candidates and dealers to be successful.

In September 2003, we developed a strategic alliance with the Small Business Administration and NAMAD to help current and potential "emerging market" (minority-owned) dealers with financial assistance. NAMAD ranks MMNA number 10 out of 20 in their 2003 automotive manufacturer survey and we're continuing to work with them to increase our representation.

SUPPLIERS

Mitsubishi Motors' Supplier Diversity Program was established to enhance opportunities for business enterprises owned by minorities and women because diversity is essential to a quality supplier base.

MMNA identifies qualified Minority/Women-Owned Business Enterprises (MWBEs) that can provide quality goods and services at the Tier One level, and encourages and supports all Tier One suppliers to seek qualified MWBEs to provide quality goods and services through a tier two relationship. MMNA also identifies good MWBEs as potential candidates for partnership and development relationships with us and/or our major Tier One suppliers.

In 1997, MMNA founded the Central Illinois Supplier Development Council with two other partners to create the annual Heart of Illinois Trade Fair to provide networking and development opportunities for MWBEs and major Central Illinois manufacturers and service businesses. Since 2000, MMNA has invested more than $8 million of the company pension-plan with MWBE's -- approximately 15% of the pension plan. In 2002, MMNA and MMNA Tier Two expenditures with MWBEs exceeded $75 million. Our goal is to have 5% or greater expenditures annually with MWBEs.

CUSTOMERS

Mitsubishi Motors has the most diverse customer base of any manufacturer in the world. Our hip, edgy marketing seeks to engage "spirited cars for spirited people," and our advertising reflects our diverse customer base. We market to a spirited mindset, not a specific age or demographic, yet our appeal is strong across racial, ethnic and gender lines.

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