Mitsubishi Lancer recognized for highest owner satisfaction in compact category
Adding to its impressive collection of industry awards and accolades, the 2008 Mitsubishi Lancer has been recognized as the compact car with the highest owner satisfaction rating, after receiving the 2008 Vehicle Satisfaction Award within the compact car category.
Conducted by noted automotive consulting firm, AutoPacific, Inc., the Vehicle Satisfaction Awards (VSA) serve as an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck. The 2008 VSA was measured across 46 specific areas related to vehicle operation, comfort, safety and overall experience and was based on numerical satisfaction ratings generated from the input of buyers and leasers of new vehicles acquired between September and December of 2007.
"Vehicles like the Mitsubishi Lancer that are all new received top rankings in their respective categories," said AutoPacific President George Peterson. "These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets."
The Mitsubishi Lancer was completely redesigned in 2007 to boost more rally-inspired performance features and cutting-edge in-car technology. It has since been recognized as a solid entry-level compact vehicle across the industry by Kelley Blue Book's kbb.com (2008 Coolest New Car Under $18,000), About.com (Top 10 Cars for Teens), CNNMoney.com (10 Cars Worth Waiting For) and BrandIntel (2008 Consumer Voice Award).
"This award really validates the positive feedback the Lancer has received from both industry experts and consumers alike since we redesigned it last year," said Dan Kuhnert, executive vice president of sales and marketing for MMNA. "We are delighted to receive such recognition from a respected organization as AutoPacific and add this honor to the Lancer's growing list of distinctions."
The Mitsubishi Lancer is available in three levels of trim and driving dynamics - DE, ES and the sport-tuned GTS - starting at a price of $13,990. For the 2009 model year, the GTS is equipped with new 2.4-liter 168-hp aluminum DOHC MIVEC 4-cylinder engine. For more information about the Lancer, visit www.mitsubishicars.com.
ABOUT MITSUBISHI MOTORS NORTH AMERICA
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells the athletic Outlander sport utility vehicle, stylish Eclipse sporty coupe and Eclipse Spyder convertible, handsome Galant sedan, and the world-class compact showroom of the Lancer, Lancer Evolution and Lancer Ralliart through a network of approximately 475 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
