Mitsubishi Motors reports April U.S. sales
Mitsubishi Motors North America, Inc. (MMNA) today reported April 2004 U.S. sales of 16,269 units. Sales of the Mitsubishi Endeavor were up 13 percent over last April while the Mitsubishi Lancer posted a 25 percent gain. Mitsubishi Motors has sold 73,130 units year to date in the United States.
The company also announced today the start of "Mitsubishi's Triple Diamond Days," a month-long sales event featuring 3-year/45,000-mile free scheduled maintenance on 2004 Galant and 2004 Endeavor. The new marketing program also promotes Mitsubishi's standard 10-year/100,000-mile warranty.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers throughout North America. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
Following is the sales breakdown for April 2004:
| . |
2004
|
2003
|
2004
|
|||
|
APR
|
CYTD
|
APR
|
CYTD
|
APR
|
CYTD
|
|
| ECLIPSE COUPE |
958
|
5,279
|
2,765
|
8,905
|
-65.4%
|
-40.7%
|
| ECLIPSE SPYDER |
957
|
4,739
|
1,418
|
4,337
|
-32.5%
|
9.3%
|
| LANCER |
4,786
|
17,714
|
3,829
|
18,428
|
25.0%
|
-3.9%
|
| LANCER EVOLUTION |
418
|
1,629
|
447
|
1,027
|
-6.5%
|
58.6%
|
| LANCER SPORTBACK |
157
|
485
|
-
|
-
|
0.0%
|
0.0%
|
| MIRAGE COUPE |
-
|
-
|
1
|
170
|
-100.0%
|
-100.0%
|
| MIRAGE SEDAN |
-
|
-
|
-
|
-
|
0.0%
|
0.0%
|
| GALANT |
4,160
|
18,688
|
9,141
|
28,493
|
-54.5%
|
-34.4%
|
| DIAMANTE |
227
|
2,332
|
703
|
4,355
|
-67.7%
|
-46.5%
|
| TOTAL CAR |
11,663
|
50,866
|
18,304
|
65,715
|
-36.3%
|
-22.6%
|
| OUTLANDER |
1,753
|
7,639
|
2,719
|
13,757
|
-35.5%
|
-44.5%
|
| MONTERO SPORT |
557
|
2,849
|
1,414
|
9,959
|
-60.6%
|
-71.4%
|
| ENDEAVOR |
2,033
|
9,395
|
1,794
|
2,029
|
13.3%
|
363.0%
|
| MONTERO |
263
|
2,381
|
531
|
3,381
|
-50.5%
|
-29.6%
|
| TOTAL SUV |
4,606
|
22,264
|
6,458
|
29,126
|
-28.7%
|
-23.6%
|
| TOTAL |
16,269
|
73,130
|
24,762
|
94,841
|
-34.3%
|
-22.9%
|
| . | ||||||
| US Assembled Cars (1): |
6,075
|
28,706
|
13,324
|
41,735
|
-54.4%
|
-31.2%
|
| Imported Cars (2): |
5,588
|
22,160
|
4,980
|
23,980
|
12.2%
|
-7.6%
|
| US Assem. Truck/SUV (3): |
2,033
|
9,395
|
1,794
|
2,029
|
13.3%
|
363.0%
|
| Imported Truck/SUVs (4): |
2,573
|
12,869
|
4,664
|
27,097
|
-44.8%
|
-52.5%
|
| US Assembled Vehicles: |
8,108
|
38,101
|
15,118
|
43,764
|
-46.4%
|
-12.9%
|
| Imported Vehicles: |
8,161
|
35,029
|
9,644
|
51,077
|
-15.4%
|
-31.4%
|
(1) Galant, Eclipse, Eclipse Spyder
(2) Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe, Mirage Sedan
(3) Endeavor
(4) Montero, Montero Sport, Outlander
| Selling Days |
MTD
|
YTD
|
| April 2004 |
26
|
102
|
| April 2003 |
26
|
101
|
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