Mitsubishi News & Notes February 10, 2021
Mitsubishi Motors to reveal all-new 2022 Outlander next week
As Mitsubishi's flagship vehicle, the all-new next-generation 2022 Outlander will be bigger, bolder and better than ever before, and the best-equipped, most connected Mitsubishi ever sold in the U.S.
Through a first-of-its-kind collaboration with Amazon, the 2022 Outlander will be the first vehicle ever unveiled on Amazon Live. The livestream event will take place this coming Tuesday, Feb. 16 at 6:00 p.m. ET. See the latest Outlander teasers here and here, and sign up for reminders to tune into the event here.
The arrival of the highly anticipated, all-new Outlander marks the culmination of a revised, redesigned and reimagined Mitsubishi lineup in the United States, following significant updates to Eclipse Cross, Outlander PHEV and Mirage, which will result in one of the newest and freshest showrooms in the industry.
2022 Mitsubishi Eclipse Cross – Redesigned, sporty crossover priced from $23,395
This week, Mitsubishi Motors North America, Inc. (MMNA) announced pricing and availability of its completely restyled and visually striking 2022 Eclipse Cross. Significant exterior and interior upgrades make this the sleekest and sportiest Eclipse Cross to date. In addition to style, the 2022 Eclipse Cross offers expanded connectivity and safety features, as well as enhanced cargo capacity and driving dynamics – all at an affordable price.
Learn more about the changes and pricing for the 2022 Eclipse Cross here.
2021 Mitsubishi Outlander Sport priced from $20,995
In early January, MMNA announced pricing and packaging updates for the 2021 Outlander Sport. With active safety and driver assistance features now standard across all trim levels, and the addition of Black Edition, Limited Edition and S trim levels, Mitsubishi's best-selling model offers greater value than ever before.
Learn more about the updates and pricing for the 2021 Outlander Sport here.
Restyled 2021 Mitsubishi Mirage & Mirage G4 priced from $14,295
MMNA also announced pricing and packaging updates for the restyled 2021 Mitsubishi Mirage five-door hatchback and Mirage G4 four-door sedan. The 2021 Mitsubishi Mirage and Mirage G4 offer buyers sporty styling and the addition of standard advanced safety features, in addition to the same unbeatable fuel efficiency.
Learn more about the changes to and pricing for the 2021 Mirage and Mirage G4 here.
Mitsubishi Motors redefines in-vehicle garage control With myQ Connected Garage
During CES 2021, MMNA announced an exciting new partnership with Chamberlain Group (LiftMaster, Chamberlain, Merlin, and Grifco) to bring myQ® connected garage door technology to Mitsubishi owners. Debuting on the redesigned 2022 Mitsubishi Eclipse Cross, drivers will be able to safely and conveniently control their garage doors through their in-dash infotainment system via the My Mitsubishi Connect app. Availability will soon be expanded to other vehicles.
Learn more about the partnership and new technology here.
Minnesota grandmother finds calling, keeps streets safe, accumulating 160,000 miles in a Mitsubishi Outlander PHEV
Minnesota grandmother Terry Krech has found her calling: delivering sober, safe and comfortable rides to Twin-Cities area residents in need. In two short years, Terry racked up 160,000 miles in her 2018 Mitsubishi Outlander PHEV plug-in hybrid electric vehicle, driving between 150-250 miles each day, averaging 35 MPG, and providing more than 10,000 rides.
Despite all those miles, she's still driving, and recently traded in her 2018 Outlander PHEV for a 2020 model. Learn more about Terry's safe-ride mission and her high-mileage Outlander PHEV here.
414,000 miles in a Mitsubishi Mirage … and ready for more
Jerry and Janice Huot drove their 2014 Mitsubishi Mirage 414,000 miles – through six grueling winters in rural Minnesota – and the only reason they didn't go farther was a too-good-to-refuse offer from White Bear Mitsubishi dealer principal Richard Herod III to trade in the Plasma Purple sub-compact, dubbed the "Purple Won," for a new 2020 Mirage earlier this year.
On the road to 414,000 miles, Purple Won was a commercial delivery vehicle, hauled rocks and mulch for a landscaping project, and required nothing but standard maintenance. Read more about the Huots and their Purple Won here.
Mitsubishi Motors and Record the Journey Plug into Adventure and Community in 2020 Rebelle Rally "Small Batch – Big Impact" Film
Late last year, MMNA celebrated its 2020 Rebelle Rally team members with an inspirational and endearing message of community, interdependence and hope in our latest "Small Batch – Big Impact" film. The film chronicles the adventures of Record the Journey founder and team navigator Sergeant Major Rachael Ridenour and driver Master Sergeant Kristie Levy – both U.S. Army veterans with multiple combat deployments – as they make history by contesting the 2020 Rebelle Rally in an Outlander PHEV.
Affectionately nicknamed "Electra," the lightly modified Outlander PHEV is the first plug-in hybrid electric vehicle ever to complete the grueling 10-day off-road event, which is the longest competition of its kind in the Lower 48 states.
Relive the excitement of the 2020 Rebelle Rally by watching the film here.
DEALERSHIP AND CUSTOMER SERVICE NEWS
Dealer Partner Spotlight – Redondo Mitsubishi on Taking Chances, Making a Name for Yourself
Earlier this month, MMNA spoke with one of its newest dealer partners, Redondo Mitsubishi in Redondo Beach, California, to learn more about the store's grand opening, plans for getting involved in the community and the inspiration behind owner Frank Figueredo and General Manager Miguel Mejia's drive to succeed.
Read their story here.
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