Mitsubishi News & Notes – June 27, 2023


All-New Mitsubishi Outlander Plug-in Hybrid Named IIHS TOP SAFETY PICK
Mitsubishi Motors North America, Inc. (MMNA) announced that the all-new 2023 Mitsubishi Outlander Plug-in Hybrid has been named a TOP SAFETY PICK (TSP), by the Insurance Institute for Highway Safety (IIHS). The award applies to vehicles built after May 2023.

2023 Mitsubishi Outlander Plug-in Hybrid & Mirage Honored by Among “Best Autos of 2023” Awards
Mitsubishi Motors North America, Inc. (MMNA), today announced its popular Outlander Plug-in Hybrid SUV and Mirage subcompact won two of Money’s Best Autos of 2023 awards. Mitsubishi Motors’ flagship Outlander Plug-in Hybrid added to its growing list of awards, earning Money’s Best for Safety honor in the Plug-in Hybrid SUV category, and the 2023 Mirage took top honors for Best Value for a subcompact car.

2023 Mitsubishi Outlander Plug-in Hybrid Named "Northwest Outdoor Activity Vehicle of the Year" by Northwest Auto Press Association
Members of the Northwest Automotive Press Association (NWAPA) wrapped up two days of on- and off-road testing at The Ridge Motorsports Park in Shelton, Wash., and the votes are in and conclusive: the 2023 Mitsubishi Outlander Plug-in Hybrid is NWAPA's Northwest Outdoor Activity Vehicle of the Year, against stiff competition from 21 other SUVs and pickup trucks.  The vehicle also won a category award, being named "Best Three-row Family SUV".

Mitsubishi Motors Launches 2023 Outlander Special Editions to Celebrate 40 Years in the U.S.
Mitsubishi Motors North America, Inc. (MMNA) recently celebrated its 40th anniversary. To further commemorate 40 years of operations in the United States, the brand is expanding its flagship family of seven-passenger SUVs with special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.

Mitsubishi Outlander Plug-in Hybrid Named 2023 ‘Latin Flavor’ SUV of the Year
The all-new 2023 Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) was named SUV of the Year by Puros Autos in the publication's "2023 Car of the Year with a Latin Flavor" awards. As the internal-combustion-engined 2022 Outlander was awarded the title last year, this marks the second year in a row Mitsubishi has been named SUV of the Year by the publication.



Mitsubishi Motors to Showcase Outlander Plug-in Hybrid at All 2023 Electrify Expo Events
Mitsubishi Motors North America, Inc. (MMNA) announced that it will showcase the 2023 Mitsubishi Outlander Plug-in Hybrid during Electrify Expo's seven-stop nationwide exhibit experience. The 2023 Outlander Plug-in Hybrid SUV, which has received multiple awards while enjoying rave reviews from media and customers, will be on static display and available for test drives at every Electrify Expo event in 2023. The first show will be held in Long Beach, Calif. on May 18-21 with subsequent visits to San Francisco, Washington, D.C., New York, Seattle, Miami, and Austin, Texas.

Whatever Color Outlander Plug-in Hybrid You Choose, They're All Green
As the world celebrates Earth Month 2023, Mitsubishi Motors looks back on more than a half century of pioneering electrified transportation technology – including the world's first mass-market battery electric vehicle, the world's first plug-in hybrid SUV and the world's best-selling plug-in hybrid electric vehicle1. And the three-diamond brand looks forward to even more environmentally friendly achievements as part of its recently announced Midterm Plan, "Challenge 2025."

Mitsubishi Motors to Launch World’s First Real-Time Cinematic Vehicle Configurator
Mitsubishi Motors North America, Inc. (MMNA) announced an extension to its existing partnership with ZeroLight, this time to launch a world-first real-time cinematic configurator experience. Empowering customers to configure their ideal 2023 Outlander Plug-in Hybrid on the move as it travels through an epic, photorealistic mountain pass, MMNA is using the ZeroLight visualization platform to show potential customers what their new Mitsubishi Outlander could look like as they change colors, trim levels and factory accessories.

Mitsubishi Motors North America Promotes Kim Ito to V.P. Marketing
Mitsubishi Motors North America (MMNA) announced the promotion of Kim Ito to the role of vice president, marketing. Ito, 40, has been with MMNA since 2016, and was promoted to director, marketing, in February 2022. She will continue to report directly to MMNA president and CEO, Mark Chaffin.

Mitsubishi Motors Reports Q1 2023 Sales
Mitsubishi Motors North America (MMNA) reported first quarter 2023 sales, with the brand's high-tech, electrified flagship, the all-new 2023 Outlander Plug-in Hybrid Electric Vehicle (PHEV), setting all-time monthly and quarterly sales records for the nameplate, up more than 104% and 122% over the same month and quarter, respectively, of the previous year.

For fourth quarter and full-year 2022 sales results, click here.
For third quarter 2022 sales results, click here.

Media Information
At 12:00am March 10 (3:00pm JST) Mitsubishi Motors Corporation (MMC), unveiled its next Mid-Term Business Plan (MTP). This three-year plan, dubbed "Challenge 2025", sets out MMC's corporate direction in reinforcing the company's environmental commitment toward a carbon-neutral future, laying the foundation for how MMC will work within the Renault-Nissan-Mitsubishi Alliance and other global alliances, and discussing future plans for various global markets.

Waterford, Mich. Businesswoman Drives Mitsubishi Outlander to Amazing New Lengths
Mitsubishi Motors North America, Inc. (MMNA) constantly draws inspiration from the stories of its loyal customers. Recently, a story was published in The Lasco Press, featuring Amanda Coe of Waterford, Michigan, who has logged nearly a half-million miles in her 2018 Mitsubishi Outlander, building a successful courier service business in Southeastern Michigan.

Mitsubishi Motors Presents National Sweepstakes Winner with New Mitsubishi Outlander
Mitsubishi Motors North America, Inc. (MMNA), presented the winner of the Mattel Hot Wheels 2022 Kroger Mitsubishi Motors Sweepstakes with an all-new 2023 Mitsubishi Outlander. A Mountain Home, Arkansas, resident for twenty-two years, 83-year-old retiree Bob Saylor took ownership of the Outlander SUV, his first new vehicle in thirty-seven years, at Rath Mitsubishi of Springdale.



Mitsubishi Motors Tops Mass-Market Segment of J.D. Power 2023 U.S. Customer Service Index Study
For the first time in the 43-year history of the J.D. Power U.S. Customer Service Index (CSI) Study, Mitsubishi Motors North America, Inc. (MMNA) ranked first in the mass-market segment in the annual study of customer satisfaction with service at new-vehicle dealerships. 2023 CSI results have Mitsubishi scoring highest among 18 mass-market brands, and second overall. Mitsubishi's 2023 CSI score of 884 was 14 points higher than its nearest rival, and represented a 30-point year-over-year improvement, the greatest among all mass market brands.

Mitsubishi Motors Dealer Partner Spotlight – Countryside Mitsubishi Helping All Chicagoans Feel at Home
Located just under half an hour from downtown Chicago, Countryside Mitsubishi is one of the Chicagoland area's local Mitsubishi Motors dealerships overseen by Dealer Principal, Adam Jidd. Jidd is CEO and owner of Volume Cars Auto Group, while facilitating operations for Countryside Mitsubishi along with its sister store, Jidd Motors Mitsubishi. He started his business in 2005 as a used car store, moving to open Countryside Mitsubishi in 2020 to dive into the brand.

Mitsubishi Motors Dealer Partner Spotlight - RC Hill Mitsubishi on Building a Business the Right Way
RC Hill Mitsubishi is Mitsubishi Motors' Southeast Region customer experience and sales satisfaction champion, scoring consistently high marks for its customer relations practices, in-store concierge services, and online vehicle shopping options. The man behind the magic is RC Hill – a second-generation car dealer, who is focused on building a business the right way and building a legacy for his family. In October, we sat down with RC to learn more of his story.

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