Mitsubishi introduces all-new 2008 Lancer compact sport sedan

Mitsubishi Motors North America (MMNA) last spring introduced the all-new, 2008 Lancer compact sport sedan, delivering thrilling dynamics, "class-up" value, advanced safety and available cutting-edge user-technology in an aggressively styled package. For the fall, the 2008 Lancer gains a new Technology and Appearance Package in the mid-line ES model, bundling a number of user technology features from the GTS model with a rear trunk lip spoiler, chrome exhaust tip and chrome beltline accents.

The 2008 Lancer brings the bold, dynamic lines of the show-stopping Mitsubishi Concept-X to the showroom. First shown in 2005, the stunning Concept X previewed not only the next generation Mitsubishi compact sport sedan, but also a new design language to convey an unmistakable brand identity. A "shark-nosed" front end inspired by jet fighter air intakes, a distinct wedge-like profile and crisp, taut lines highlight the Lancer's exciting new design.

The 2008 Lancer is based on a new performance-engineered global platform that also forms the foundation of the all-new Mitsubishi Outlander SUV and will underpin the upcoming next-generation Lancer Evolution model. Lancer's comprehensive safety package provides seven standard air bags, including the first driver's knee air bag in a Mitsubishi model.

The Lancer's standard new 2.0-liter DOHC MIVEC 4-cylinder engine is among the most powerful standard engines in its segment, with 152 hp at 6,000 rpm (Federal Tier 2, Bin 5 emissions) and 146 lb.-ft. of peak torque at 4,250 rpm. (For California, Lancer is PZEV-certified and offers 143 horsepower at 6,000 rpm and 143 lb.-ft. of peak torque at 4,250 rpm.)

The 2008 Mitsubishi Lancer is available in three levels of trim and driving dynamics: DE, ES and the sport-tuned GTS. The Lancer ES model projects a refined appearance with 5-spoke 16-in. alloy wheels, color-keyed door handles and mirrors and a chrome grille surround. The GTS's styling is even more aggressive than on other Lancer models, with 10-spoke 18-in. alloy wheels, front and side air dams, standard fog lights, a rear spoiler and a chrome tailpipe tip.

First Mitsubishi in North America with a CVT
All Lancer models come with a standard crisp-shifting 5-speed manual transmission. The new-generation Lancer was the first Mitsubishi in North America to offer an optional continuously variable transmission (CVT). (The new 2008 Outlander ES crossover sport-utility vehicle is also equipped with a CVT.) When equipped with the CVT, the Lancer GTS exclusively features a 6-step Sportronic® mode that allows the driver to manually control transmission operation using magnesium steering wheel paddle shifters - a first in the segment.

In contrast to a conventional automatic transmission that uses fixed gear ratios, a CVT operates on a pulley system that allows an infinite variability between highest and lowest available ratios with no discrete steps or shifts. A CVT smoothly adapts to changing vehicle speeds, allowing the engine speed to remain at its level of peak efficiency, helping to improve both fuel economy and exhaust emissions.

International Driving Character
The new Lancer is built on a longer wheelbase and wider track, but with a slightly shorter overall length, than the previous model. A 2.3-inch increase in both the front and rear track dimensions - now 60.2 in. - sets the stage for the new Lancer's solid, stable handling capability. Wheelbase is lengthened to 103.7 in. from 102.3 in, and overall width is increased from 66.7 in to 69.4 in. Overall length, however, is reduced by 0.6-in., giving the new Lancer a more road-hugging attitude that is especially evident with the GTS model's 18-in. wheels.

Lancer's highly rigid unibody body structure, which makes extensive use of high-strength steel, allows for sport-oriented suspension tuning while also providing a compliant ride. Compared to the previous-generation Lancer, torsional rigidity is raised by 56 percent, and bending rigidity is up by 50 percent. These increases exceed body stiffness measurements of even the previous-generation Lancer Evolution IX and set the stage for even better handling performance in the next-generation Lancer Evolution.

Mitsubishi refined the new Lancer's suspension calibration to deliver an international driving character. Front suspension employs strut tower bars that enhance lateral rigidity for precise steering response. The sophisticated multi-link rear suspension is a major factor in providing ride and handling characteristics that might be expected from a more expensive vehicle. Lancer DE and ES models feature standard 16-in. wheels (steel on DE, alloy on ES) with 205/60 R16 tires.

The 2008 Lancer GTS's exclusive sport-tuned suspension employs different stabilizer bars and spring/shock damping rates than on the other models. Eighteen-inch aluminum alloy wheels with 215/45 R18 tires help make the Lancer GTS a confident twisty-road tamer. For enhanced braking performance, the GTS uses the same brakes as the larger, heavier Outlander SUV, featuring 11.6-in. (294 mm) vented discs in front and 11.9-in. (302 mm) solid discs in rear.

Comprehensive Safety Package
The 2008 Lancer is built around Mitsubishi's next-generation Reinforced Impact Safety Evolution (RISE) unibody design. The RISE body structure disperses energy loads during side and rear crashes and controls distortion, enhancing occupant protection and also helping to protect the fuel system during a rear impact. The 2008 Lancer's safety package is one of the most comprehensive in the segment. It includes an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors, standard front seat-mounted side-impact air bags and side curtain air bags, plus a driver's knee air bag.

The Lancer ES and GTS models come equipped as standard with an anti-lock braking system (ABS) and electronic brake-force distribution (EBD), which is available as an option for the DE model. All Lancer models feature a tire pressure monitoring system.

International-Inspired Interior
The Lancer's interior is characterized by clean and crisp surfaces, free of gimmicks and using high-quality materials and marked by careful attention to detail. Each trim line is distinguished by its own distinct seating materials and interior trim. The overall instrument panel shape and design contribute to the spacious interior feeling. The roomy feeling is no illusion, as the Lancer provides a generous 94.8 cu. ft. of passenger space (93.3 with the optional sunroof).

Precision-designed detailing on all controls lends a "high-touch," high-tech feel. The short-stroke switches also impart a feeling of quality and solidity, and audio switches are finished in piano black for an upscale appearance. Metallic-like trim highlights the shifter bezel, and also the steering wheel-mounted audio and cruise controls switches in the ES and GTS models.

Premium In-Car Technology
All Lancer models for 2008 come pre-wired for accessory SIRIUS® Satellite Radio. This in-demand feature is included in the new Technology and Appearance Package for the Lancer ES model, which also features several items that had been introduced first for the GTS model: the FAST Key (Freehand Advanced Security Transmitter) entry system allows the driver to unlock the vehicle simply by having the remote in a pocket or purse and grasping the handle on either of the front doors; a Bluetooth® wireless technology cell phone interface system with voice recognition microphone for hands-free calling; enhanced audio performance with the upgraded 6-speaker system, and MP3/auxiliary audio inputs. All Lancer option packages that include SIRIUS Satellite Radio provide a six-month pre-paid subscription to this service.

The Lancer ES and GTS models offer the optional Sun and Sound Package that combines a power glass sunroof and a 650-watt (max.), Rockford-Fosgate® Premium Audio system - the most powerful factory-installed audio system in the segment. Similar to the option offered for the new-generation Outlander SUV, the audiophile-quality Rockford-Fosgate system is custom-tuned for the Lancer's interior acoustics to reproduce all types of music with remarkable clarity and power. The system includes a 6-CD in-dash head unit with MP3 playback capability and features an audio input jack to connect an iPod® or similar media player. The Lancer's Rockford-Fosgate system plays through nine speakers in seven positions, including a trunk-mounted subwoofer.

The GTS and ES models are available with the optional factory-installed Navigation and Technology Package, which combines a 30-gigabyte hard drive navigation system with digital music server function; a 7-inch touch panel; the Mitsubishi Multi-Communication System. (The hard drive navigation system with digital music server function is available as a dealer-installed accessory for cars that do not come equipped with the factory-installed system.)

Lancer: The Intelligent Choice
Mitsubishi designed the new-generation Lancer with a focus on reduced operating costs and increased reliability and durability. For example, replaceable crush boxes used on the front side members can help reduce the repair costs for a light collision. Using a timing chain instead of a belt - as many engines in the segment use - allows for a more compact design, helps ensure reliability and eliminates the need for belt replacement. Iridium-tip spark plugs contribute to lower emissions and help extend major service intervals. Finally, Lancer customers benefit from the peace of mind of having one of the industry's longest warranties.

Mitsubishi cars, sport utility vehicles and pickup trucks are backed by comprehensive new vehicle limited warranties. Mitsubishi Eclipse, Lancer, Galant, Endeavor and Outlander vehicles come with a 10-year/100,000 mile powertrain limited warranty; along with a 5-year/60,000 mile bumper to bumper new vehicle limited warranty. The high-performance Lancer Evolution is covered by a 5-year, 60,000 mile powertrain limited warranty, along with a 3-year/36,000 mile bumper to bumper new vehicle limited warranty. Mitsubishi pickup trucks are covered by a 5-year/60,000 mile bumper to bumper new vehicle limited warranty that also includes powertrain components.

All Mitsubishi vehicles have a 7-year /100,000 mile anti-corrosion/perforation limited warranty, along with 5-years/unlimited miles Roadside Assistance, which includes free towing to the nearest authorized Mitsubishi retailer.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 500 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.