CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) today announced a new addition to the North American dealer network – Ridgeland Mitsubishi in Ridgeland, MS. The dealership officially opened its doors and welcomed the community on July 2nd. The expansion in the Jackson/Ridgeland market is part of a plan to help improve customer loyalty and bring the brand into areas that do not have a strong Mitsubishi presence. Mitsubishi also recently expanded its field operations network from two to four regions by adding new offices in Florida and California in an effort to reinforce sales support for dealers.

"We are excited about the opportunity to partner with Mitsubishi and bring them to the Jackson/Ridgeland market," said Joe Marshall, dealer principal, Ridgeland Mitsubishi. "There is a lot of momentum behind the brand and the product really speaks for itself. We have been in the Jackson market for six years and are confident Mitsubishi will be a seamless fit."  

The Mitsubishi-exclusive dealership is currently open and providing service, quality and everything in between to Mitsubishi consumers in the Ridgeland area.  

"In our efforts to keep the MMNA dealer body profitable and successful, we continue to strategically seek representation in key markets that have significant sales opportunity," said Marv Baisden, senior director, Dealer Network, MMNA. "Ridgeland Mitsubishi is a testament to that, and we are excited to add another strong dealership to the network."

With two all-new vehicles introduced in 2018, the Outlander PHEV and Eclipse Cross, MMNA is strengthening the brands dynamic CUV lineup and attracting new and different buyers. As a part of the Renault-Nissan-Mitsubishi Alliance the brand is well positioned to deliver improved profitability, more appealing products and advanced technologies to consumers in dealerships nationwide.  

Ridgeland Mitsubishi is located at 1860 E. County Line Rd. Ridgeland, MS 39157.

For more on Mitsubishi Motors and the dealer network, please visit mitsubishicars.com.

About Mitsubishi Motors North America, Inc.   
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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