Mitsubishi Motors ends 2014 with dramatic sales increase

  • Total sales for 2014 is 77,643 units – a 24.8 percent increase over 2013
  • December 2014 marks tenth consecutive month of year-over-year sales increases
  • December sales of 6,545 units mark the best December since 2006
  • Outlander Sport has best-ever December sales month at 2,755 units

Mitsubishi Motors North America, Inc. (MMNA) is pleased to report total vehicle sales for 2014 at 77,643 units, marking a 24.8 percent sales increase over 2013. The brand's strong momentum through 2014 was carried into the month of December, which was the tenth consecutive month of year-over-year sales increases with a total of 6,545 units sold.

Highlights of 2014 sales include a 24.5 percent increase from 2013 for the Outlander Sport and a 6.4 percent increase from 2013 for Outlander. December 2014 was the best-ever December for the Outlander Sport with 2,755 units sold, and Mirage continued its strong sales pace with 1,135 units sold.

"December marked the tenth consecutive month of year-over-year sales increases and helped us close out the year with an increase of nearly 25% over the previous year," said Don Swearingen, Executive Vice President MMNA. "Our core models lead the way with Outlander Sport having its best-ever sales year since its introduction, Mirage selling well beyond expectations and Outlander coming in strong up over 6% for the year.

"As we move into 2015 we will start to introduce new versions of the Outlander with more refinement and power in what will be the first of a series of launches that will incorporate the brand's new design language and vehicle packaging."

December YTD
  2014 2013 2014 2013
Galant 15 122 1441
i-MiEV 12 11 196 1029
Mirage 1135 1388 16708 2935
Lancer 1547 1362 16495 19451
Outlander 1096 1289 13068 12287
Outlander Sport 2755 2358 31054 24951
Total 6545 6423 77643 62227

 

About Mitsubishi Motors North America, Inc.   
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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