In May, Mitsubishi Motors North America, Inc. (MMNA) announced details of its forward-looking North American business plan, dubbed "Mitsubishi Motors Momentum 2030", outlining business and product plans that start immediately and run through fiscal-year 2030. Momentum 2030 is defined by four key points:

• Electrification will advance with a blend of powertrains – hybrid, plug-in hybrid, battery-electric
• One new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030; new vehicles to be introduced across more segments
• Dealer-count to increase to cover more sales markets across the U.S.; new-design dealerships to be introduced
• Technology and innovation will be the hallmark of MMNA's sales, marketing, and customer satisfaction processes

To learn more, click here.

PRODUCT NEWS

Mitsubishi Motors: What's New For 2025
Following a long-running commitment to deliver high quality, top value, leading-edge technology vehicles in the U.S., MMNA announced its 2025 model year lineup. A mid-cycle refresh for 2025 transforms the interior and exterior of Outlander while a host of model updates for Eclipse Cross, Outlander Sport, and Outlander Plug-in Hybrid offer increased comfort and connectivity.
Pricing and full details on all models will be announced closer to each vehicle's launch. To learn more, click here.

2024 Mitsubishi Outlander Has Your Back With A Host Of Safety Features
As the best-equipped Mitsubishi ever sold in the U.S., the 2024 Outlander family of vehicles offers an impressive array of standard and available advanced driver assistance systems1 to support driver confidence, convenience, and protection. As the Insurance Institute for Highway Safety (IIHS) noted in their recent press release discussing the technology, the 2024 Outlander is one of the only vehicles in its segment to offer Rear Automatic Emergency Braking (Rear AEB) as standard. To learn more, click here.

Mitsubishi Outlander Plug-In Hybrid Wins 2024 Motorweek Drivers' Choice Award for Best Small Utility
The Mitsubishi Outlander Plug-in Hybrid was honored with the 2024 MotorWeek Drivers' Choice Award for Best Small Utility. As the world's first plug-in hybrid SUV – and still the world's best-selling all-wheel-drive PHEV – the Outlander Plug-in Hybrid has accumulated an impressive collection of awards and accolades from media and consumers alike. To learn more, click here.

CORPORATE NEWS

Mitsubishi Motors Carries Momentum Through First Half of 2024
Just six weeks after announcing its new North American business plan, Momentum 2030, MMNA closed out the first half of 2024 with strong sales of 51,130, up 12.3% over the first half of 2023. This is the strongest first-half sales result for MMNA since 2021. Calendar year-to-date (CYTD) sales of Outlander, Mirage/Mirage G4 and Eclipse Cross were up 1.3%, 85.5% and 38.2%, respectively, showing strong momentum for the brand entering the second half of the year. To learn more, click here.

Mitsubishi Motors Announces Executive Promotion
MMNA announced the promotion of Katherine Knight to the newly created role of Senior Vice President, Chief Legal and Administrative Officer.  This new position further aligns key strategic functions within MMNA under Katherine's leadership.  She will continue to report to Mark Chaffin, President and Chief Executive Officer. To learn more, click here.

Team Mitsubishi Ralliart to Compete in the Asia Cross Country Rally 2024
Mitsubishi Motors Corporation announced that Team Mitsubishi Ralliart, for which the company provides technical support, will be competing in the Asia Cross Country Rally from Thailand to Malaysia scheduled for August of this year. To learn more, click here.

Mitsubishi Motors Statement on the passing of Rally Champion Kenjiro Shinozuka
We extend our deepest condolences on the passing of rally driver Kenjiro Shinozuka. Mr. Shinozuka joined Mitsubishi Motors in 1971. He made brilliant achievements in domestic and international rally competitions, and left many memorable scenes with Mitsubishi cars. In the 1991 and 1992 World Rally Championship, he won the Ivory Coast Rally with the Galant VR-4. In 1997, he became the first Japanese driver to win the overall championship in the Paris-Dakar Rally with the Pajero. We will remember his great contributions to the world of motorsports. To learn more, click here.

Mitsubishi Motors Recognized By S&P Global Mobility For The "Most Improved Alternative Powertrain Loyalty To Make For 2023"
MMNA has been recognized by S&P Global Mobility for having the "Most Improved Alternative Powertrain Loyalty to Make" for the 2023 calendar year1. The award, part of S&P Global Mobility's 28th annual Automotive Loyalty Awards program, honors Mitsubishi's success in its ability to retain owners to both the brand and either a BEV or hybrid vehicle offering. This award adds to the Mitsubishi Outlander Plug-in Hybrid's ever-expanding collection of industry honors. To learn more, click here.

DEALER & CUSTOMER SERVICE NEWS

Mitsubishi Motors Launches Industry-First Digital Retailing Program, Connects Prequalified Shoppers To Dealer In-Store Capabilities For A Transparent And Faster Car Buying Experience
MMNA has partnered with AutoFi Inc. and Santander Consumer USA to launch ClickShop 2.0, an industry-first digital solution. ClickShop 2.0 connects the car-buying journey from Mitsubishi Motors' Tier-1, and its dealer partner's Tier-3, websites directly to the Mitsubishi dealer showrooms, delivering an unparalleled and seamless shopping experience. To learn more, click here.

Mitsubishi Motors Dealer Partner Spotlight – Dan Freeman on Community and Employee Loyalty
Cold Brook Mitsubishi is a dealership in Skowhegan, ME, serving Central Maine, including the Norridgewock and Madison areas. Dan Freeman has been with the store for seven of Cold Brook Mitsubishi's 30+ years of service to the Skowhegan community. Cold Brook is proud to be a family-run business with loyal employees and clientele. Together, the store, its employees, and its customers are proud to drive Mitsubishi vehicles and share the Mitsubishi brand with others. To learn more, click here.

Mitsubishi Motors Dealer Partner Spotlight – Ryan Gremore on How Giving Back to Charity Comes Full Circle
O'Brien Mitsubishi is a dealership located in Normal, IL, serving the Bloomington and Normal areas. In 1987, Joe O'Brien built the first non-metro Mitsubishi dealership in the state of Illinois and partnered with Ryan Gremore, O'Brien Mitsubishi Dealer Principal, to provide Mitsubishi vehicles and service to the area. Since then, Gremore has worked alongside his O'Brien Mitsubishi colleagues for over 30 years, regularly partnering with local charities to serve the underserved – and, by happenstance, creating an avenue for his daughter to find her passion in life and career path. To learn more, click here.

Mitsubishi Motors North America, Inc. celebrates dealer partners who go above and beyond for their communities. They provide more than just a great place to buy a car – they help their hometowns thrive in the good times and heal in the challenging times. They rise to the occasion, whatever the occasion may be.

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