Mitsubishi News & Notes April 7, 2022
PRODUCT NEWS
2023 Eclipse Cross to Feature Standard Super All-Wheel Control
For the first time in the model's history, all Eclipse Cross models sold in the U.S. will be outfitted with Mitsubishi’s Super All-Wheel Control (S-AWC) all-wheel drive system as standard equipment. S-AWC traces its roots back to the company's legendary motorsport victories on the special stages of the World Rally Championship and in the desert dunes of Dakar. For more information, click here.
Back In Black: Mitsubishi Introduces Bolder Black Edition Package for its Best-Selling Outlander Model Line
The new trim-level continues Mitsubishi’s tradition of blacked-out appearance packages, providing shoppers with more purchase options for the brand’s award-winning flagship SUV. To learn more, click here.
2022 Mitsubishi Outlander Named Crossover Utility of The Year by Hispanic Motor Press Association
The all-new 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press, as part of their annual Hispanic Motor Press Awards. The program recognizes the best new vehicles for Hispanic car buyers based on styling, driving satisfaction, technology, safety, environmental impact, mechanical reliability and value. For more information, click here.
Team Mitsubishi Ralliart to compete in the Asia Cross Country Rally with Mitsubishi Motors providing technical support
Mitsubishi Motors Corporation announced that Team Mitsubishi Ralliart will compete in this year’s Asia Cross Country Rally (AXCR) with Mitsubishi Motors’ technical support. The rally, which will be held from August 6 to 12, marks the brand’s return to motorsport and the latest step in the renaissance of the Ralliart performance brand. To learn more, click here.
All-New Mitsubishi Outlander Named SUV of the Year in ‘Latin Flavor Cars of The Year 2021’ Awards
The all-new 2022 Mitsubishi Outlander was named SUV of the Year by Puros Autos in the publication's recently announced "Latin Flavor Cars of the Year 2021" awards. To learn more, click here.
CORPORATE NEWS
Mark Chaffin Appointed Mitsubishi Motors North America CEO as Company Bolsters Leadership Team with Several Executive Appointments and Promotions
Mitsubishi Motors North America, Inc. (MMNA) announced the appointment of Mark Chaffin as president and CEO, replacing Yoichi Yokozawa. Chaffin has more than 20 years of experience in the automotive industry and, since joining MMNA in 2007, has held roles of COO, VP of Fixed Operations and Director, Parts Operations.
Other recent leadership appointments and promotions include:
- Dan Ball, VP, Aftersales
- Katherine Knight, VP, Chief Legal Officer, Human Resources & Corporate Governance
- Ken Konieczka, SVP, Sales
- Kenji Toh, Executive VP, Business Development
To learn more about the MMNA Executive Leadership team, contact newsbureau@mmsa.com.
Mitsubishi Motors Reports Strong First Quarter Sales Led By Record Sales Of All-New Outlander
MMNA recently reported strong sales across the first quarter of 2022, building on momentum set in 2021 that saw the brand end the year as the fastest-growing non-luxury company in the industry. Total quarterly sales for the brand in Q1 were 26,400. When considering retail sales alone, the brand saw an increase of 44.7% over the same period in 2021.
MMNA's flagship vehicle, the all-new 2022 Outlander, continued to lead the brand's sales success for the quarter, with 13,065 total vehicles sold, a 218.2% year-over-year increase. Q1 2022 also represented the best-ever retail-only quarter for the nameplate since launch in 2002.
For 1st quarter 2022 sales results, click here.
For 4th quarter 2021 sales results, click here.
Mitsubishi Motors Announces Santander Consumer USA as New Preferred Finance Partner
Mitsubishi Motors North America, Inc. (MMNA) and Santander Consumer USA Inc. (SC) announced a new partnership to provide customer and dealer financing programs that will help MMNA achieve its goal of making the car-buying experience fast, fair and fun. To learn more, click here.
Mitsubishi Motors Celebrates 40th Anniversary in the U.S.
On December 8, Mitsubishi Motors North America celebrated its 40th anniversary of North American operations. Throughout the year, the company is celebrating its storied legacy with various activities. Mitsubishi has also planned special Anniversary Editions of its top-selling Outlander, which will combine special features and badging. Click here for more info.
DEALER & CUSTOMER SERVICE NEWS
Mitsubishi Motors Announces Fairway Mitsubishi Grand Opening
MMNA Celebrated the grand opening of Fairway Mitsubishi on Dec. 6. The new Virginia Beach dealership was a ground-up construction and adheres to Mitsubishi’s Visual Identity Program, which delivers an open, inviting and welcoming retail experience for vehicle shoppers and owners, from purchase, through service, to trade-in and repurchase. To learn more, click here.
Dealer Partner Spotlights
MMNA continued its series of Dealer Partner Spotlights, in which we learn more about our dealer partners' commitment to their communities, and their unique backgrounds that brought them to the auto industry.
- Bayside Mitsubishi, La Porte, TX
- Apple Auto Mitsubishi, Elkton, MD
- Foundation 45 Mitsubishi, Houston, TX
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