PRODUCT NEWS

Mitsubishi Motors confirms Upcoming Cadence of Completely New and Thoroughly Refreshed Vehicles

In late July, Mitsubishi Motors confirmed that it would launch three considerably revised vehicles and one all-new, ground-up redesign by the end of the second quarter of 2021.

These all-new vehicles are further proof of MMNA’s commitment to the North American market. All of these new vehicles will deliver high quality, top value, leading-edge technology, and added standard active safety features across the lineup.

To read more about the upcoming changes to MMNA’s U.S. lineup, please click here.

Mitsubishi Motors unveils new styling on 2022 Eclipse Cross

In mid-October, Mitsubishi Motors took the wraps off its heavily refreshed Eclipse Cross SUV. The vehicle boasts refined styling, updated technology and improved driving confidence and comfort throughout.

The 2022 Eclipse Cross is scheduled to reach U.S. dealerships by the end of the first quarter of 2021.

To read more about the substantial changes to the 2022 Eclipse Cross, please click here.

Mitsubishi Motors accelerates connected car technology to enhance customer experience

In mid-September, MMNA announced enhanced capabilities to its My MITUSBISHI CONNECT app, which now enables Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

To read more about the exciting new additions to the My MITSUBISHI CONNECT app, please click here.

Mitsubishi Motors ranks sixth overall, top Japanese brand in J.D. Power 2020 Initial Quality Study

In late June, Mitsubishi Motors was recognized as the top-ranked Japanese brand in J.D. Power’s 2020 Initial Quality Study, jumping a 24 places compared to 2019 – more than any other brand in the study.

To read more about the tangible actions MMNA is taking to reinvent its product lineup and dealership experience, please click here.

CORPORATE NEWS

MMNA announces new Diamond Premium Care™ disinfectant service to kill COVID-19

Just last week, MMNA announced that Diamond Premium Care™, a non-abrasive, antimicrobial, no-contact disinfecting and deodorizing spray used on vehicle interiors and HVAC systems, is now approved by the Environmental Protection Agency (EPA) to kill the SARS-CoV-2 virus, associated with the COVID-19 Pandemic 2020. Mitsubishi Motors is the first and only OEM deploying this service on a national scale, and its dealer partners can apply the treatment to any make or model of vehicle.

To read more about the Diamond Premium Care™ disinfection service, please click here.

Mitsubishi Motors and Team Record the Journey make history with Outlander PHEV and an electrifying podium finish at the 2020 Rebelle Rally

In October, MMNA and Team Record the Journey (RTJ) made history for the second year in a row at the 2020 Rebelle Rally. Team RTJ claimed its second consecutive podium finish, this time in the Rebelle's first ever plug-in hybrid electric vehicle entry, a 2020 Mitsubishi Outlander PHEV.

RTJ founder and navigator Sergeant Major Rachael Ridenour and driver Master Sergeant Kristie Levy – both U.S. Army veterans with multiple combat deployments – competed fiercely in this year's Rebelle. Their Outlander PHEV – affectionately nicknamed "Electra" – was put through her paces over 10 grueling days and more than 2,000 kilometers across the Nevada and California deserts, accumulating 1,034 points in the X-Cross class of the all-women's navigational challenge and rally raid.

To learn more about MMNA and Team RTJ’s partnership and success in the 2020 Rebelle Rally, please click here.

Mitsubishi Motors continues CSR efforts with local Nashville-area nonprofit organizations
Almost exactly a year after announcing the permanent location of Mitsubishi Motors’ new U.S. headquarters outside of Nashville,  MMNA has integrated into the Franklin, Tennessee area, engaging with several local charities as part of its “Small Batch, Big Impact” CSR efforts:

• Mitsubishi Motors Extends "Small Batch – Big Impact" Partnership With Nashville-Based Community Resource Center
• Mitsubishi Motors Partners with Nashville Entrepreneur Center to create Small Batch - Big Ideas Entrepreneur Network
• Mitsubishi Motors partners with Nashville Community Resource Center to distribute PPE kits to local teachers

DEALERSHIP AND CUSTOMER SERVICE NEWS

MMNA Dealership Partner Spotlights
In an effort to showcase the amazing work and efforts our dealer partners are putting forward in their communities, MMNA began profiling some of our dealer partners earlier this summer.

To read more about this diverse, dedicated and passionate group of dealer partners, please check out their stories below:

• McClinton Mitsubishi
• Hayward Mitsubishi
• Shirlie Slack Mitsubishi
• Lewisville Autoplex Mitsubishi
• White Bear Mitsubishi

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