Mitsubishi Motors welcomes Rosenberg Mitsubishi to North American dealer network

CYPRESS, Calif. Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today welcomed the all-new Rosenberg Mitsubishi in Rosenberg, Texas to its growing North American dealer network.

Rosenberg Mitsubishi, located an hour outside of the greater Houston metropolitan area, joins the network as part of MMNA's ongoing expansion of its dealer network into untapped markets where opportunities exist to introduce the brand to a new group of consumers. The dealership is the second Mitsubishi franchise for Dealer Principal James Lorca. Lorca also operates Fort Worth Mitsubishi in Fort Worth, Texas, which is a top 10 dealership for MMNA based on annual sales volume. Lorca and his team are excited to bring their passion for the Mitsubishi Motors brand and sales expertise to their new store in Rosenberg, Texas.

"Rosenberg Mitsubishi is officially open for business, and we couldn't be more eager to help re-introduce the brand to a new generation of customers in southeast Texas," said James Lorca, dealer principal, Rosenberg Mitsubishi. "We take great pride in offering our customers the finest selection of new Mitsubishi vehicles, and we look forward to introducing the brand to a new group of Mitsubishi customers."

MMNA is currently in the process of finalizing the relocation of its U.S. headquarters from Cypress, California to Franklin, Tennessee, which will be completed by the end of 2019. The relocation is part of an ongoing effort to reinvent every aspect of the Mitsubishi Motors brand and business in the U.S., from corporate leadership to dealer partners to every touchpoint in a customer's relationship with their vehicle.

Over the past 18 months, MMNA added more than 40 new dealer partners while also expanding its national field operations network from two regions to four, adding new offices in Florida and California to reinforce sales support for dealers. The Florida and California teams joined already established operations based in New Jersey and Texas.

"We are committed to sustainably growing our dealership network and brand visibility across the United States, and the addition of Rosenberg Mitsubishi is a critical step to helping us achieve that goal," said Stephen Smidlein, director, central region, MMNA. "As Mitsubishi Motors adds new dealer partners in critical markets throughout the central region, we lay the foundation to ensure growth and success for the brand."

Mitsubishi has sustained growth in the U.S. over the last six years, and is on pace for a seventh consecutive year of annual sales growth. 

Rosenberg Mitsubishi is located at 26215 Southwest Freeway, Rosenberg, Texas, 77471, and can be reached by telephone at 281-751-6745.

For more on Mitsubishi Motors and the dealer network, please visit

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.

About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

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