FRANKLIN, Tenn., Oct. 1, 2025 – Mitsubishi Motors North America, Inc. (MMNA) today reported third-quarter 2025 sales of 19,647, driving the brand’s year-to-date total sales to 73,400, the second-best year-to-date (YTD) performance in four years.

2025 Mitsubishi Outlander Trail Edition

The brand’s electrified flagship, Outlander Plug-in Hybrid, set a quarterly sales record of 2,403, up 5.4% year-over-year (YOY). During the quarter, September alone represented the second-best month in the history of the nameplate, building off a strong August that is now the third-best month ever. YTD sales of Outlander Plug-in Hybrid were also up, totaling 5,841, an increase of 5.9% over 2024.

The recently redesigned Outlander, refreshed and updated with a new interior and a North American industry-first Yamaha-branded audio system, continued to be MMNA’s volume leader with 7,323 sales for the quarter. An all-new Trail Edition package also debuted this quarter, showcasing the brand’s storied off-highway and adventure history.

Other bright spots this quarter included Eclipse Cross with 4,077 sales for the quarter and 12,342 YTD, up 21.2% over last year, and Outlander Sport with 3,080 quarterly sales and 14,958 YTD, an increase of 27.8% over 2024.

Third quarter YOY sales performance was impacted primarily by the discontinuation of the Mirage and Mirage G4 models. Looking forward, Mitsubishi Motors’ core SUV lineup is forecasted to deliver YOY increases, with full-year 2025 SUV sales surpassing those of 2024. This strategic pivot begins today with the launch of MMNA’s Year-End Sales Event, offering 0% APR financing for 60 months on all new 2025 Mitsubishi SUV models. Full program eligibility details are available through participating Mitsubishi Motors dealer partners.

For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.

News and Notes

• MMNA made history in August as the Mitsubishi Outlander and Outlander Plug-in Hybrid (PHEV) were co-named Green Car Journal's 2026 Family Green Car of the Year. This latest Green Car Journal award – the fourth consecutive for Outlander Plug-in Hybrid – marks the first time in the award program's 21-year history that sister models have claimed the prestigious overall title.
• MMNA recently announced its first-ever dedicated off-highway styling and equipment package for the 2025 Outlander SUV, featuring Super All-wheel Control (S-AWC) and a host of program-specific trim and available performance and convenience components. Personalization is at the heart of the Outlander Trail Edition, with a host of dealer accessories available to customize each vehicle to the buyer’s personal taste.
• The brand’s North American business plan, dubbed Momentum 2030, promising a new or significantly revised vehicle every year between 2026 and 2030, continues strongly. MMNA announced that it will work with Alliance partner Nissan Motor Co. Ltd. to bring a battery electric vehicle (BEV) to market in summer 2026, as well as open a study into co-developing an all-new SUV that will be produced in the future in a U.S. Nissan facility.
• Also part of Momentum 2030, MMNA announced its first Gallery dealership – a partnership between MMNA and local retailer City Auto Mitsubishi - will open in the first quarter of 2026. The Gallery dealership model will see similar facilities opened nationwide, all located in high-traffic, multi-use areas such as retail-heavy areas, mixed-use commercial/retail areas and shopping malls, to bring Mitsubishi Motors to a new generation of car buyers.

Individual model sales results:

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA’s recently announced five-year business plan – “Momentum 2030” – outlines the brand’s mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.

According to Ipsos NVCS: 

• 96% of compact CUV owners who shopped for a Mitsubishi Outlander purchased one.
• 94% of subcompact CUV owners who shopped for a Mitsubishi Eclipse Cross purchased one.
• 97% of small CUV owners who shopped for a Mitsubishi Outlander Sport purchased one.
• 92% of plug-in hybrid owners who shopped for a Mitsubishi Outlander Plug-in Hybrid purchased one.

For more information on MMNA, visit media.mitsubishicars.com.

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