Mitsubishi Motors brings “Small Batch – Big Impact” nonprofit initiative to Nashville's Community Resource Center

Long-term CUV loan will aid Center’s tornado and COVID-19 relief efforts

Still reeling from a devastating tornado outbreak across Middle Tennessee, Nashville residents and small businesses have been hit particularly hard by COVID-19. At the heart of the coordinated, citywide response effort to both disasters is the Nashville-based Community Resource Center (CRC).

Today, Mitsubishi Motors North America, Inc. (MMNA) announces it will provide a 2020 Mitsubishi Outlander Plug-In Hybrid Vehicle (PHEV) to the CRC. With a flexible cargo space and the ability to travel up to 22 miles on all-electric power before switching over to its 2.0-liter gasoline engine, the Outlander PHEV will allow CRC staff and volunteers the flexibility they need in delivering essential supplies to families and non—profits in need throughout the area.

"This is an unprecedented time for our community, and the need for basic household essentials has never been greater. That is where we come in," said Community Resource Center Executive Director Tina Doniger. "This vehicle will allow us to respond to urgent needs more quickly and more efficiently. The ultimate goal is to help Nashville through COVID-19, to resume tornado recovery efforts and to be stronger for the future."

CRC serves more than 100 nonprofit agencies in Middle Tennessee, providing them with new household goods, bedding, kitchenware, cleaning supplies, clothing and personal hygiene items for their clients in need. They are adapting to current constraints by readying emergency supplies kits for low- or no-contact pickup by nonprofit members.

"Middle Tennessee is home to our staff, our families and our headquarters," said MMNA COO and acting CEO, Mark Chaffin. "We are devastated by the impact of the tornado and COVID-19 crises on our community, and determined to help Nashville emerge from this safer and stronger. The Community Resource Center is exactly the type of partner we are proud to support."

CRC partner agencies represent a diverse client base including at-risk children, disadvantaged seniors, domestic violence victims, refugees resettling in Middle Tennessee, the homeless and those with mental and physical challenges.

This donation is a continuation of MMNA's corporate social responsibility initiative, known as "Small Batch - Big Impact," under which the company and its dealer partners plan to redefine the term "CUV" to mean "Community Utility Vehicle." The CUV program is creating a series of vehicle loans to small nonprofits to help support local communities. Other CUV donations have been made to Las Vegas-based Goodie Two Shoes Foundation and Dallas-based Record the Journey, with both charities using their Mitsubishi vehicles to further their respective outreach and mission.

About Mitsubishi Motors North America, Inc.
Through a network of approximately 350 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2019 marked the brand's seventh consecutive year of sales growth.

Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit

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