Mitsubishi Motors Announces Palm Beach Dealership

July 16 Grand Opening to feature a ribbon-cutting ceremony, a two-day interactive public car auction, barbecue, giveaways and more as new-build business contributes to the local economy

Mitsubishi Motors North America, Inc. (MMNA) will officially welcome its newest dealership location with a July 16 grand opening celebration in Palm Beach, showcasing Palm Beach Mitsubishi’s brand-new 14,700 square-foot facility, which has brought more than 35 new jobs to the local area. The day’s festivities will include a ribbon-cutting ceremony with the West Palm Beach Chamber of Commerce, an ACV-sanctioned public auto auction, a barbecue and a full day of giveaways.

Palm Beach Mitsubishi is the latest dealer partner to join MMNA’s global Visual Identity program. The ground-up construction of the state-of-the-art campus at 2700 S. Australian Ave. meets Mitsubishi’s latest brand standards for facility design, created to enhance the customer experience in a high-quality retail environment.

“Investing in a new facility at the height of COVID underscores our commitment to Palm Beach and to Mitsubishi Motors—we’ve been able to create dozens of jobs in the area, and with one of the freshest model lineups in the automotive industry, we look forward to becoming the community’s number one destination for their next vehicle purchase,” said Palm Beach Mitsubishi Principal Dealer Chris Berian. “We want to celebrate this occasion in a big way, so we encourage everyone in the area to come out on July 16 and check out our new space—it’ll be a day you won’t want to miss.”

In addition to the ribbon cutting ceremony with the West Palm Beach Chamber of Commerce at 11:45 a.m. to 12 p.m., there will be a barbecue from 11 a.m. to 2 p.m. and a full day of giveaways for attendees.

Also, Friday will kick off a two-day interactive auction event through which people can bring their vehicles to Palm Beach Mitsubishi, receive a complimentary auto inspection and sell their car on-the-spot to bidders across the US.

MMNA President and CEO Yoichi Yokozawa will attend the event to celebrate the grand opening of the new Palm Beach Mitsubishi facility and welcome Berian and his team to the growing nationwide network of Mitsubishi dealer partners.

To take part in the Palm Beach Mitsubishi’s grand opening celebration, go to 2700 South Australian Avenue, West Palm Beach, 33406 on July 16 after 11 a.m. To learn more about the dealership, visit

About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.

With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida and Virginia, MMNA directly and indirectly employs more than 8,000 people across the United States.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615- 257-2698 or visit

# # #