CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today announced the opening of its latest addition to its North American dealer network – Liccardi Mitsubishi in Green Brook, New Jersey. The dealership will celebrate the occasion by hosting a grand opening event complete with food, a DJ and gifts.

Liccardi Mitsubishi serves the greater New York City tri-state metropolitan area, and its opening supports the company’s continuing expansion of its dealer network into urban and rural markets.

“We’re proud to have Liccardi Mitsubishi join the Mitsubishi dealership network and introduce our brand to local customers,” said Jeffrey Liccardi, dealer principal, Liccardi Mitsubishi. “Featuring a full lineup of reliable and versatile crossover utility vehicles, Liccardi Mitsubishi will offer the perfect vehicle that our customers want while also providing the best levels of customer service.”

In June, MMNA announced it would relocate its U.S. headquarters from Cypress, California to Franklin, Tennessee by the end of 2019. The relocation is part of an ongoing effort to reinvent every aspect of the Mitsubishi Motors brand and business in the U.S., from corporate leadership to dealer partners to every touchpoint in a customer's relationship with their vehicle. The company chose Franklin to take advantage of the area's business-friendly culture and deep pool of skilled workers as it recruits for more than 150 open positions across all departments.

Over the past 18 months, MMNA added more than 40 new dealer partners while also expanding its national field operations network from two regions to four, adding new offices in Florida and California to reinforce sales support for dealers. The Florida and California teams joined established operations based in New Jersey and Texas.

"We’re continuing to expand our footprint and introduce our brand to more customers across the country, and the addition of Liccardi Mitsubishi to our established dealer network is a critical step in that process," said Jack Vossenberg, director, northeastern region, MMNA. "These new dealer partners allows us to continue to improve the shopping and ownership experience for customers nationwide."

Liccardi Mitsubishi is located at 130 US Highway 22 West, Green Brook, New Jersey 08812, by telephone at 732-752-7373, or online at www.liccardimitsubishi.com.

For more on Mitsubishi Motors and the dealer network, please visit media.mitsubishicars.com.

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.

About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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