Mitsubishi motors and Bon Appétit team up to create exclusive native editorial content "Little Chefs Big Meals"
Mitsubishi Motors North America, Inc. (MMNA) and Bon Appétit, the print, digital and mobile food-lifestyle brand, today announced a native editorial content partnership for a custom video series called "Little Chefs Big Meals." The multi-platform videos, now live on bonappetit.com, showcase how the all-new 2014 Mitsubishi Outlander facilitates the lives of prominent Los Angeles chefs and their families.
For the launch of this innovative feature, Bon Appétit spent a day in the life of chefs Quinn and Karen Hatfield (Hatfield's), Suzanne Goin (A.O.C., Tavern, Lucques), and Josiah Citrin (Melisse). The "Little Chefs Big Meals" campaign captures their food experiences, ranging from cooking with local ingredients picked up at the Venice farmers' market to supporting small businesses like artisanal butcher shop Lindy & Grundy. Videos are available on Mitsubishi Motors' YouTube channel here:
"Having undergone a complete redesign, the new 2014 Mitsubishi Outlander (starting MSRP - $22,995) delivers a fresh and contemporary design, upscale features and materials, and 31 mpg highway fuel economy," said Francine Harsini, Director of Marketing. "Add in standard seating for seven and available high-tech safety technologies including Forward Collision Mitigation, Adaptive Cruise Control and Lane Departure Warning and this versatile crossover vehicle makes an excellent grocery-getter for these chefs as well as the readers of Bon Appétit."
"Mitsubishi Motors is an innovative marketing partner whose excellent product beautifully illustrates utility at its best when living the food lifestyle," said Pamela Drucker Mann, vice president and publisher of Bon Appétit. "There is consumer wantedness for video content, and this collaboration delivers that."
For more information on the launch of "Little Chefs Big Meals," please log on to bonappetit.com. To learn more about the Mitsubishi Outlander, visit mitsubishicars.com.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA launched the battery-powered electric vehicle Mitsubishi i-MiEV as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
About Bon Appétit
Bon Appétit, where food and culture meet and the conversation starts. The magazine and its companion Web site deliver not just recipes, tips, and techniques, but a world of lush travel, high-gloss entertaining, and up-to-the-minute restaurant coverage. It's a visually arresting publication, driven by excellent photography, clean graphics, and headlines that pop. And notable faces, too: Each issue features of-the-moment tastemakers, from chefs and restaurateurs to fashion designers and celebrities. All of these elements combine to make
Bon Appétit the largest epicurean magazine in America with the most affluent readership.
Bon Appétit is published by Condé Nast, a division of Advance Publications, which operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications, and 27 Web sites that garner international acclaim and unparalleled consumer engagement. Please visit bonappetit.com.
