CYPRESS, Calif.– Mitsubishi Motors North America, Inc. (MMNA) today announced a new addition to the North American dealer network – Augusta Mitsubishi in Augusta, GA. The dealership officially opened its doors and welcomed the community on July 16th. The expansion in Augusta is part of a plan to help improve customer loyalty and bring the brand into areas that do not have a strong Mitsubishi presence. Mitsubishi also recently expanded its field operations network from two zones to four by adding new offices in Florida and California in an effort to reinforce sales support for dealers.

"In every success story you will find opportunity and great partnerships," said Adam Maisano, Dealer Principal, Augusta Mitsubishi. "We are fortunate to have found that opportunity in a vibrant and growing market, just as we are lucky to have found ourselves part of Mitsubishi's growing team."

The Mitsubishi-exclusive dealership will conduct a month-long grand opening in October, which will include consumer giveaways and engaging activities. As a part of that, Augusta Mitsubishi will be showcasing the Mitsubishi Outlander in a campsite setting filled with camping gear and equipment, which will be given away to consumers on Sunday, October 27.
"The health and profitability of our dealers in the U.S. is one of our primary objectives," said Marv Baisden, Senior Director, Dealer Network, MMNA. "We are very excited to add Augusta Mitsubishi to our team and are looking forward to a strong and prosperous partnership."

With two all-new vehicles introduced in 2018, the Outlander PHEV and Eclipse Cross, MMNA is strengthening the brands dynamic CUV lineup and attracting new and different buyers. As a part of the Renault-Nissan-Mitsubishi Alliance the brand is well positioned to deliver improved profitability, more appealing products and advanced technologies to consumers in dealerships nationwide.  

Augusta Mitsubishi is located at 3145 Peach Orchard Road Augusta, GA 30906.
For more on Mitsubishi Motors and the dealer network, please visit mitsubishicars.com.

About Mitsubishi Motors North America, Inc.   
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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