OVERVIEW
Mitsubishi Motors Corporation (MMC), Tokyo, has a long history of producing
innovative and technologically advanced vehicles. The parent company of Mitsubishi
Motors' North American operations, MMC is an acknowledged leader in automotive
technology and one of the world's leading automotive manufacturers.
With affiliated businesses in more than 170 countries, MMC is a global company
and one of the five largest automakers in Japan, with domestic sales of 359,000
units in FY 2003. Worldwide sales for the same year totaled some 1.53 million
units. Employees of Mitsubishi Motors group of companies around the world (consolidated
basis) totaled approximately 43,600 as of March 2004.
BUSINESS ACTIVITIES
In response to market and financial challenges in 2003 and 2004, including
the decision of alliance partner DaimlerChrysler not to participate in another
round of capital enhancement in Mitsubishi Motors Corporation, MMC undertook
significant restructuring activities in 2004 and received a capital injection
of some 496 billion Yen (approximately $4.2 billion) from various outside private
investors, including other Mitsubishi group companies. With this new vote of
confidence and financial backing, Mitsubishi Motors unveiled in May 2004 its
Business Revitalization Plan, which called for a myriad of actions, including
operational restructuring, cost-cutting measures and new product strategies.
One of the foremost measures in the new plan was the entrenchment of business
ethics as a core value of the company.
The company forecasts call for a return to ordinary profitability in 2005 and
net profits in 2006. These figures will be achieved on the basis of new products,
the first of which are being released in Japan and in Europe, with other new
models set to debut in North America through the coming year. Cost reductions
also will be achieved through a reorganization of the company's platform
strategy, which will see the number of platforms in use decreasing from the
present 15 to six by the year 2007. Combined with headcount adjustments and
other reductions to fixed and variable costs, the company has set achievable
targets that will see it prosper in the future.
RESEARCH AND DEVELOPMENT
MMC has several research and design centers located around the world. Mitsubishi
Motors R&D of America, Inc. (MRDA) is headquartered in Ann Arbor, Michigan,
and has a studio in Cypress, California. MMC's Tama Design Center is in Tama
City, Japan, and Mitsubishi Motors R&D of Europe is in Trebur, Germany.
GLOBAL OPERATION OVERVIEW
Mitsubishi Motors is a globally focused player in the automotive marketplace.
In addition to its plant and distribution network in North America, Mitsubishi
Motors has production facilities in Asia, Oceania and Europe, and distributes
product in 170 markets around the world. There are few regions where the company
does not operate.
MMC's first forays into Europe date back to 1974, with the introduction
of the Lancer. Now based in Amsterdam, Mitsubishi Motors Europe (MME) handles
sales, marketing and distribution of Mitsubishi passenger cars, parts and accessories
in more than 30 countries in Europe, as well as all local production of cars
through Netherlands Car B.V. (NedCar) in Holland and Industrie Pininfarina S.p.A.
(IPF) in Italy. NedCar started in 1991 as a joint venture with Volvo Car Corporation
and the Dutch state. A 100 percent MMC subsidiary as of April 2001, NedCar produces
the European versions of the Colt, which was launched in May of 2004. With previous
business partner Volvo discontinuing production in the facility as of 2004,
MMC will continue to operate the NedCar production facility to exclusively produce
Mitsubishi cars such as the Colt and the Space Star, as well as models for Smart
of DaimlerChrysler. MME is also MMC's representative in the joint engine
plant MDC Power GmbH, in collaboration with DaimlerChrysler, which produces
a range of engines for use in Europe.
MMC continues to be a strong player in Asian and ASEAN countries with production
affiliates in Thailand, Philippines, Indonesia, Malaysia, Taiwan and Vietnam.
But the company also has a new strong focus in China.
Today, MMC has production agreements with many of China's leading car manufacturers.
These partnerships pave the way for enhanced use of local production capacity
and extend the MMC brand to new models sold in China, creating a strong product
lineup. An example of the success of this focus is the Pajero Sport, which entered
production in March 2003 as the first Mitsubishi-branded passenger car model
to be made locally in China. The Pajero Sport was manufactured in partnership
with Beijing Jeep Corporation (BJC). In 2004, BJC introduced another new model,
the Outlander. MMC's aim is to achieve annual sales of Mitsubishi-derived
cars in China of 310,000 units by 2008, including both locally manufactured
models and BU vehicle imports.
RESEARCH
Mitsubishi Motors has long been a leader in automotive technology, contributing
award-winning developments such as the Gasoline Direct Injection (GDI) engine
to the marketplace. Other Mitsubishi innovations include the Mitsubishi Innovative
Valve-Timing Electronic Control System (MIVEC), which boosts engine performance
through variable valve timing. MMC has also turned its know-how to suspensions
as well, with renowned developments such as the Super Active Yaw Control (Super
AYC) system, as found on the Lancer Evolution MR. By monitoring and modulating
power output to all four wheels, Super AYC permits superior grip and control
on a variety of road surfaces, inspiring confidence in drivers.
Likewise, the Active Center Differential (ACD) system makes it possible to
control the flow of power through a limited-slip differential, going from a
non-drive state to a direct drive 4WD state via a center differential limited-slip
mechanism (internal transfer) that electronically controls a hydraulic multiple-disc
clutch. As with the Super AYC, the ACD system provides a level of control unmatched
by competitors' vehicles.
Research also continues into alternate fuel vehicles, as evidenced by the Fuel
Cell Vehicle Project, which was undertaken in cooperation with DaimlerChrysler.
Outfitting a standard Grandis minivan with a hydrogen fuel cell powered engine,
MMC has been able to conduct significant research into this promising area of
environmentally friendly technologies.
ENVIRONMENTAL ACTIVITIES
In 2003, MMC continued its Environmental Sustainability Plan, a five-year plan
with action programs in environmental management, recycling, global warming
prevention and pollution prevention as part of its commitment to preserve the
environment.
MMC has developed models that are 90 percent recyclable and is implementing
measures to achieve a recycling rate of 95 percent for its products. Mitsubishi
production facilities also are committed to recycling by reusing materials whenever
possible, often by reforming them for use in different capacities. All MMC plants
in Japan and many in other areas are ISO 14001 certified.
COMPANY HISTORY
When Mitsubishi built the Model A in 1917 it became the first Japanese production-car
manufacturer, decades ahead of Toyota, Nissan, Mazda and Honda. Subsequently,
Mitsubishi recognized the value of marketing commercial vehicles. In 1925, the
company's first gravel trucks played an integral role in rebuilding Tokyo
after the destructive Kanto earthquake. In 1932, the Mitsubishi Fuso bus was
introduced, followed by Mitsubishi's production of Japan's first
diesel-engine commercial vehicle in 1935.
In 1959, Mitsubishi focused again on volume passenger car production, and by
1964, the model line had expanded into a complete range of passenger vehicles.
In 1970, an independent automotive company was established: Mitsubishi Motors
Corporation (MMC). In 1984, MMC was integrated with its sales subsidiary, Mitsubishi
Motor Sales Co., Ltd. of Japan. It was listed on the first section of the Tokyo,
Osaka, Nagoya and other stock exchanges in 1988 and has since operated as an
independent public company. In March 2000, MMC and
DaimlerChrysler reached a strategic alliance in the area of passenger cars.
In May 2004, Mitsubishi Motors launched its Business Revitalization Plan, which
lays out a complete plan for the company's future growth.
MMC Select International Factory Locations
| JAPAN |
. |
Nagoya Plant ö Okazaki (Assembly)
1, Nakashinkiri, Hashime-cho, Okazaki
Phone: 011-81-564-31-3100 |
Kyoto Plant ö Shiga (Engines)
2-1, Kosuna-cho, , Konan
Phone: 011-81-748-75-3131 |
Kyoto Plant ö Kyoto (Engines &
Transmissions) 1, Uzumasa Tatsumi-cho,
Ukyo-ku, Kyoto
Phone: 011-81-75-864-8000 |
Mizushima Plant (Assembly)
1, 1-chome, Mizushima Kaigan-dori,
Kurashiki
Phone: 011-81-86-444-4123 |
| UNITED STATES |
EUROPE |
Mitsubishi Motors North America
Manufacturing Division
100 N. Mitsubishi Motorway
Normal, IL 61761-8099
Phone: 309/888-8000 Fax: 309/888-8202 |
Netherlands Car B.V. (NedCar)
Dr. Hub van Doorneweg 1,
6121 RD Born
The Netherlands
Phone:46/489/4444 Fax: 46/489/5488 |
| . |
THAILAND
|
AUSTRALIA |
Mitsubishi Motors (Thailand) Co., Ltd.
69-69/1-3 Mull Phaholyothin Road
Tambol Klongneung
Ampur Klongluang Phathumthanee 12120
Thailand
Phone: 2/908/8000 Fax: 2/908/8280 |
Mitsubishi Motors Australia Ltd.
1284 S. Road
Clovelly Park
Melrose Park, South Australia 5042
Phone: 011-61-88-275-7111
Fax: 011-61-88-275-7233 |
MMC BOARD MEMBERS
Yoichiro Okazaki- Chairman, Chief Executive Officer
Koji Furukawa- Vice Chairman, Chief Business Ethics Officer
Hideyasu Tagaya- President, Chief Operating Officer
Hiizu Ichikawa- Managing Director, Chief Financial Officer
Akaira Kijima- Managing Director, Product Operations
Fujio Cho- Managing Director, Domestic Operations
Osamu Masuko- Managing Director, Overseas Operations
Eckhard Cordes- Member of the Board
Rudiger Grubes- Member of the Board
Takashi Nishioka- Member of the Board
Mikio Sasaki- Member of the Board
Yasushi Ando- Member of the Board