Mitsubishi Motors takes untraditional approach to communicate safety technology with new "Kids Talk Safety" campaign /

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There's no denying that kids have a reputation for being funny, cute, and above all, telling it like it is. With this in mind, Mitsubishi set out to create an engaging new social media content series that puts the 2017 Outlander at the forefront of safety and technology and enlists the help of some unlikely advocates – kids. The multi-part "Kids Talk Safety" series currently lives on the Mitsubishi Motors North America YouTube channel and aims to assist and educate buyers who turn to social media in the research stage before purchasing a car.

"Safety technology in cars has become increasingly sophisticated and complex and an important part of decision making when buying a car. But we wondered how many people really understood what these systems do," said Francine Harsini, senior director marketing. "So we created our Kids Talk Safety social media campaign and used children with their active imaginations to help explain what each system does in simple easy-to-understand language, even though they might have difficulty pronouncing the name of the system."

To bring the campaign to life and expand its reach, Mitsubishi has once again teamed up with the kids from the series – this time at the Los Angeles Auto Show. On November 16th and 17th, they'll be circulating the Mitsubishi booth to help articulate systems operations, such as forward collision mitigation, blind spot warning with rear cross traffic alert and the multi-view camera system through their active imaginations. Given kids' innate ability to break down complicated features into simple, relatable terms, and their tieback to the brand's core target of families with young children, Mitsubishi looks forward to having a broad appeal at this year's show by putting an original and memorable spin on the most important aspect of automotive technology today: car safety. 

Links to 2017 Mitsubishi Outlander: Kids Talk Safety Content:

Agency: Omelet